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Business Opportunity Analysis
We enquire and understand your Business goals to the core and the hurdles that came in the way of your sales incentives. This helps us plan insightful strategies by getting into your shoes.
Current and previously-run campaigns are studied, analyzing your business intent and lead generation strategies.
Research on Personas, Keywords, Lead Forms and Ad Units
Our primary focus is to identify the target persona based on the reports generated by the previously-run campaigns and the goals you define.
For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes.
The performance of creatives is then closely observed and accordingly, the budgets are dynamically distributed across them, so that we extract optimal ad performance.
Execution based on Research
For Facebook and Display, we map the creatives to the relevant audience personas and personalize them for better conversions.
Using our product Adbytzz, keywords are created and ads are personalized quite exhaustively to improve quality score using machine learning as well as qualitative inputs in no time.
We also monitor user behavioral response and suggest changes to optimize the landing page content accordingly.
Insightful API based Monitoring and Reporting
Are you seeing your leads fluctuate every month, making it hard to maintain your lead rate? We build custom reporting for you.
Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.
Lead Scoring is an artificial intelligence powered methodology used to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in your products or services through sales – marketing feedback loop mechanism
A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.
First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.
10x increase in the online revenue generated over a period of three years.
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