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The most fuel-efficient Google and Facebook ads that generate qualified leads with least CACs

We use superior analytics combined with proprietary algorithms and high end in-house tools to power our foolproof lead generation solution!

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Our Clients

jaypore
grofers
amity
niit
edureka
urbanclap
goodearth
satyapaul
ketto
shuttl
tumi
cuemath

Key challenge we have solved

Realtime mapping of leads with campaign source and end-revenue

edureka

“Using ET Medialabs’ tools and technologies, we were able to scale up the performance of our search channels by 240% within 3 months”

– Kapil Tyagi | Co-founder, Edureka

Key Challenge we have solved

Realtime mapping of leads with campaign source and end-revenue

edureka

Using ET Medialabs’ tools and technologies, we were able to scale up the performance of our search channels by 240% within 3 months”

– Kapil Tyagi | Co-founder, Edureka

Benefits

Ads Automations

Access to Facebook and Google APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results 

Intent Based Optimization

Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.

Qualitative Optimization

Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling

Personalized Ads

We will be simultaneously promoting various audiences as well as multiple creative and will map the best performing campaign to the audience and will scale on the best performing campaigns

In India, 75% of PPC budgets are being wasted on wrong targeting still today

Ad Channels To Leverage

Social Ads

Advertise your Brand on Facebook, Twitter, Google+ and Linkedin

Search Ads

Advertise via Google, Bing & Yahoo Search Ads to boost your traffic and sales

Display Ads

Get relevant visitors to your website through Google Display Ads

Retargeting Ads

Bring back 97% of your visitors and obtain high conversion rates

Video Ads

Advertise on You Tube to stay ahead of your competitors

Mobile Ads

Reach out to a wider audience with varied interests and demographics

See how we implemented a foolproof, revamped Keyword Structure in conjunction with the right attribution mix to scale up sales!

Our Execution Approach

Hypotheses

Current and previously-run campaigns are studied, analyzing your business intent and lead generation strategies.

For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. The clustering is done such that the keywords closely matching to each other are grouped together in one cluster.

The performance of creatives is then closely observed and accordingly, the budgets are dynamically distributed across them, so that we extract optimal ad performance.

Ad Unit Personalization and Landing Page Optimization

For Facebook and Display, we map the creatives to the relevant audience personas and personalize them for better conversions.

Conversion is all about landing pages catching the maximum number of eyeballs and serving the exact purpose of the search.  We monitor user behavioral response and suggest changes to optimize the page content accordingly.

Insightful API based Reporting

Are you seeing your leads fluctuate every month, making it hard to maintain your lead rate? We build custom reporting for you.

Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.

Lead Scoring

Lead Scoring is an artificial intelligence powered methodology used to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in your products or services through sales – marketing feedback loop mechanism

Case Studies

Edureka – Success Story

A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.

Goodearth – Success Story

First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.

UrbanClap – India’s Largest Marketplace for Local Services

10x increase in the online revenue generated over a period of three years.

ZO Rooms

The hotel aggregator used “Adbytzz”- ET Medialabs’ flagship tool to drive both App Installs and increase Bookings via the App

Don’t Take Our Word for It

niit testimonial

“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”

urbanclap testimonial

“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”

edureka testimonial

Using ET Media Labs’ their tools and technologies we were able to scale up the performance of our paid channels by 240%, in a cost-effective manner.

Latest Blog Posts

We help businesses worldwide, so get in touch!

We help businesses worldwide, so get in touch!

 

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