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Updates, Analyses and Learnings

Now track down the performance and health of your Landing Pages

June 28, 2019

A landing page is one of the most substantial factors in generating conversions from your ad campaigns. The new feature

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Facebook-New target audience-ET Medialabs Performance Marketing and Analytics Agency

New Targeting Audience on Facebook- The new Inventory Filter

June 28, 2019

Recently, Facebook came up with a new targeting policy, which is believed to have a colossal impact on the digital

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Why custom attribution modelling is a must for online advertisers?

June 28, 2019

So, before diving deeper into our topic, let’s learn what is meant by an attribution model. As the attribution model

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All You Need to Know About UTM Tags in Your Campaigns

March 14, 2019

Monitoring the performance of the content is what primarily differentiates Content Writing from Content Marketing. Tracking the sources can be

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Negative Keywords in SEM: Don’t Ignore Them!

March 13, 2019

As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too

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Ads not stitched to CRM? You are missing out on 50% Insights!

March 11, 2019

Evaluating ad performance is crucial when managing multiple platforms. The evaluation also requires an understanding of the customers’ channel preferences.

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How to Use Business Manager to Share Facebook ad Account Access?

March 08, 2019

Facebook ads have emerged as one of the most effective marketing platform even for small business owners. Facebook Business Manager

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Effective Targeting Methods for Google Display Network

March 06, 2019

If you have opted for online Ads, Google Adwords is your best bet to reach a wide range of customers,

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