Manu Gupta, VP, Business Innovations Today, data is the backbone of all business decisions. Deriving meaningful information and insights from varied data sets help a business take actions based on concrete know-how about their customers. In a digital world, our …
Blog Posts
Welcome to our comprehensive guide on Facebook AR (Augmented Reality) ads, where we delve into the exciting world of interactive advertising. In this article, we will explore the immense potential of AR ads, discuss their benefits, and provide you with …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy What is attribution ? Think of a football game and visualize the position of all …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy What is an attribution trap? With help of attribution, a digital marketer understands to assign …
By Vibha Singh | Director – APAC This content has been inspired from the work of Jagadeesh J, VP – Digital Marketing & Growth, Unacademy Complex world of attribution In today’s world of omni-presence of a brand, the consumer journeys …
By Gagandeep S Bisht I Sr. Manager, Digital Branding & Communication Google Ads, in its latest update, plans to provide better control to brands and advertisers over where their ads appear. This update comes at a time, especially when the …
As a marketer, dealing with rejected ads can be an exasperating experience. This frustration is particularly prevalent in the healthcare industry, where stringent regulations are in place to safeguard the public’s well-being. Understanding the reasons behind campaign rejections is crucial …
In recent years, voice search has emerged as a transformative force in the digital realm, revolutionizing the way people seek information and engage with technology. The widespread adoption of voice-activated devices and virtual assistants such as Google Assistant, Siri and …
Meta, the parent company of Facebook, Instagram and many other platforms has recently updated its user location targeting option in its latest updates related to the Meta Ads. This update comes at a time when most advertising platforms are automating …
ET Medialabs, India’s leading and fastest growing Growth Advertising and Analytics company for digital-first brands, has proudly declared its status as a verified partner of Amazon Ads. This notable collaboration will grant ET Medialabs’ esteemed clientele unrestricted access to Amazon’s advertising …
By Praduman Gupta | Senior Manager – Client Success If you think, you can scale the Qualified SQLs by simply scaling your budget on performing digital campaigns, this won’t be the best approach beyond a point even if you articulate …
By Himanshu Singh | Lead, Business Innovations | ET Medialabs How integrating first Party Data in the Ad-panel without any tech support is a must step for every Lead-Gen/B2B client For any lead-gen client, it becomes extremely important to not …
By Mayank Tak | Lead, Business Innovations | ET Medialabs Imagine a scenario where you have less than 1 lakh budget per month to run 300+ search campaigns: How would you ensure that you get the best results as each campaign …