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Loved by 500+ Hyper-Growth start-ups and Unicorn brands -

jaypore
grofers
amity
niit
edureka
urbanclap
goodearth
satyapaul
ketto
shuttl
tumi
cuemath

Our Focus

Having worked with some of the biggest names in E-commerce, we know the nuances of getting site visitors to move to the next steps of the user funnel so that they become paying customers. Below are the KPIs we optimize for:

Return on Ad Spends (ROAS)

Number of transactions per month

Customer Lifetime Value

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sanyavijgoodearth

“You can only go so far on gut feelings.​ When I came to Good Earth, we were using data, but it was very early stage. To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive our Decision-making.”

– Sanya | Digital Lead, Good Earth

Our Focus

Having worked with some of the biggest names in E-commerce, we know the nuances of getting site visitors to move to the next steps of the user funnel so that they become paying customers. Below are the KPIs we optimize for:

 

Return on Ad Spends (ROAS)

Number of transactions per month

Customer Lifetime Value

sanyavijgoodearth

“You can only go so far on gut feelings.​ When I came to Good Earth, we were using data, but it was very early stage. To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive our Decision-making.”

– Sanya | Digital Lead, Good Earth

Benefits

Ads Automations

Access to Facebook and Google APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results

Intent Based Optimization

Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.

Qualitative Optimization

Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling

Personalized Ads

We will be simultaneously promoting various audiences as well as multiple creative and will map the best performing campaign to the audience and will scale on the best performing campaigns

In India, 75% of PPC budgets are being wasted on wrong targeting still today

Ad Channels To Leverage

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Search Ads

Advertise via Google, Bing & Yahoo Search Ads to boost high intent traffic for capturing lowest hanging sales

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Display Ads

Leverage relevant users from machine curated placements to scale up your sales to next level

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Retargeting Ads

Bring back 97% of your visitors and obtain high conversion rates

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Social Ads

Help your most awaited customer discover you on Facebook and Instagram

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Video Ads

Advertise on You Tube to stay ahead of your competitors

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Mobile Ads

Reach out to a wider audience with varied interests and demographics

See how we delivered a transaction lift of 70% as we targeted and defined custom KPIs for a high-end luxury retail firm, GoodEarth!

Our Execution Approach

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Exhaustive Research

Do you find it difficult to increase your digital presence and acquire new customers? Let us help you out.

We would carefully examine your campaigns, creatives, landing pages, and the overall response, so as to identify the major factors which influence the majority of your transactions.

For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. For Facebook and Display, we deploy a special grid modelling methodology to map the right audience with right creatives.

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Customised Algorithm and Analytics-Driven Ad Management

After careful consideration of the insights and data collected across all platforms, we curate plans regarding the distribution of budgets into different audiences and creatives, and then dynamically monitor the performance. We also customise algorithms to better suit your account and automate rules to ensure continued performance and optimisation.

The ad units & their mapping is uploaded across the right audiences and made live only after doing a Quality Check on every parameter.

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Campaign Optimisation and Reaching the Right People

Scale-up and scale-down of campaigns is entirely based on their performance. Higher the scale, the higher the frequency of regular monitoring and optimisation. We use our in-house automation tools to monitor data on a real-time basis.

We would focus on increasing quality traffic on your website/app and even retarget the traffic based on their buying intent.

Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> transactions
● Direct Ads -> Landing page (with no transactions in a particular time frame) -> Retargeting Ads ->transactions

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Advanced Reporting and Insights

Adbytzz, our in-house analytics tool, collects relevant data across all your platforms and showcases them on a single data view, thus, enabling you to make informed decisions based on comparative and relative results.

It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.

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Augmenting Engagement and Conversions

The primary goal of the strategy will be to augment engagement and conversions from your key landing pages and generate a better marketing ROI. In the first phase, we shall optimise for engaged users and relevant traffic. Then, move onto focusing on the KPIs such as ROI from transactions and volume of transactions.

If you want to improve your ad performance – to dramatically improve your ROI, Conversion rate and profits, then claim your 1 Hr FREE (for limited time) Ad Strategy session.

Case Studies

Mamaearth-Success Story (Website)

Strategising Growth through Analytics: Improving overall system efficiency for Mamaearth

Slurrp Farm – Success Story

Getting it ROIght through Growth Advertising for Slurrp Farm

Urban Company – Success Story

2X Scale In a Quarter While Keeping CAC Under Guardrail Across Several Categories

What you should do now

Free Ad Strategy

Compare to other advertisers with similar spends, see what’s wrong with your accounts, and what kind of results you can expect if you implement specific changes. Take our $500 FREE (for a Limited Time) Ad Strategy Session.

Hire us

If you are already convinced with our value offering and thinking of hiring us for managing your Paid Digital and Analytics, then request next steps. Our friendly staff will evaluate how we can best help you.