STRATEGY TO BUILD ONLINE PRESENCE FOR EDU STARTUPS

It is very important for any startup to define its target crowd very clearly. The target crowd can vary across various demographics like place, age, language etc. The most important target demographics for an education startup are as follows-


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How to Choose the Right Digital Marketing Agency

A social media marketing (SMM) agency can improve the overall success for your business, so it is always important to do your homework before selecting an agency. Even though every business has unique requirements, one should often ponder over the 4 P’s:


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How can your business benefit from Google Adwords

Put yourself in your customers’ shoes, you need to find a product/service vendor for your any present need. Which is the most probable place for you to search for it? The answer invariably includes Google Search. So this is where you need to be at that exact time to be able to cash in on that opportunity.


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Mistakes when selecting Keywords

Keywords are the foundation of any successful AdWords campaign. You can work hard on writing the most enticing ads, but if you don’t manage to put your ads in front of the right audience, your efforts will be for nothing.


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Remarketing guidelines for search ads

Remarketing is an advertising form that keeps getting more attention by advertisers on all levels. You have Google’s remarketing platform and then you have all the AdRolls, Perfect Audiences, Retargeters etc. out there.


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5 Powerful Ways on How to Improve Your AdWords CTR

According to Wikipedia, “The click-through rate measures the proportion of visitors who initiated action with respect to an advertisement”


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Using Google Adwords for SEO

Are you among those scores of advertisers who rely heavily on inbound organic marketing? Are you, like everyone else, highly frustrated with the way Google hides a sizable chunk of referring organic keyword data under the name (Not provided) and thereby leaving you hanging in terms of traffic quality analysis?


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5 winning Adwords optimization strategies for Ecommerce Campaigns

An adwords strategy for ‘e-tailers’ can be overwhelming; especially when there are millions of keywords you’re managing within hundreds of thousands of campaigns. And, although revamping campaigns and creative strategy sounds like an attractive way to drive clicks and boost conversions, this is a highly time-consuming task, and will prevent ...


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Facebook marketing for B2B businesses has arrived!

Really? Has something changed or am I missing something? Facebook has tweaked the classic “Whatever you say can and shall be used against you in the court of law” to “Whatever information you provide us can, and in all probabilities, shall be used to serve ads to you”. Remember those ...


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