How we delivered a 70% bump in lead quality as we Identified and targeted distinguished leads successfully?
NGuru wanted to market its School Learning Solutions like interactive classrooms, education resource planning, skills improvement aids, etc. across pan India. To start with, they had requested for a strategy to reach out to the key decision makers of major educational institutions ranging from schools to universities and get high quality leads. They also wanted to build brand equity in the industry. So, they wanted a 360-degree digital strategy which could go a long way in tapping the niche audience.