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Our Man -cum- Machine approach can not only manage your account, but also analyze & improve your Ads performance significantly through Machine-learned Ad automation and ensure success on every digital advertising channel!
Personalized Ads Based On Grid Modeling
To start with, we break the audience into mutually exclusive, collectively exhaustive grids. Each grid combined with an interest represents a persona type.
Then we map the persona grids with various creatives to generate an exhaustive experiment list of various permutations and combinations.
Testing Various Hypothesis On Dynamic Product Ads
Persona: Mobile Phone Lovers
Once we define the persona grids, we build dynamic product ads for each of the products that a person might be interested in.
Each ad tests a hypothesis and we validate what is working, and what not, based on the numbers that we record in our analytics tools and dashboards.
Dynamic Ad Optimization Based On Quality Index: Our Proprietary Methodology
We are the pioneers in the field of defining the one performing KPI that takes into account all the digital media marketing objectives and accordingly helps you optimize the performance of your media buying investments.
Our cutting-edge technology has enabled us to develop the QUALITY INDEX metric using machine learning that will give our clients the edge they require.
A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.
First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.
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