Mobile App

UrbanClap – India’s Largest Marketplace for Local Services

Summary

10x increase in the online revenue generated over a period of three years.

UrbanClap’s marketing approach was becoming increasingly mobile-centric. It wanted to reach the right people, increase mobile app installs and drive more revenue from app users while reducing the cost per install. They also wanted to build brand awareness in the industry.

UrbanClap split its campaign into 2 phases and partnered with ET Medialabs to execute a sophisticated targeting strategy.

Challenges

  • Lower CPI
  • Drive Quality Installs
  • Scale Online Revenue
  • Ad Personalization

Result

  • 22% reduction in cost per Install
  • 5X bump in app installs
  • 80% increase in return on Ad spends

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