Lead Generation

Edureka – India’s Leading Live Instructor-Led Courses Portal

Summary

Built custom attribution model to increase online revenue by 240% in 3 months

Edureka is a global e-learning platform for live, instructor-led training in trending technologies such as Big Data, Cloud Computing, Artificial Intelligence, Blockchain, Data Science, Business Intelligence, etc.

Pioneers of the live, instructor-led learning model, Edureka has maintained a library of more than 100 courses, catering to learners from 100+ countries worldwide.

Using our product easyinsights.ai, we were able to scale up spends to 200% and lift sales to 240% on Search Network within 3 months.

Challenges

  • Broad keywords resulted in leakage of spends.
  • Requisite attribution modeling wasn’t being used.
  • Lacked a proper strategy to discover new keywords for scale-up action.
  • It was difficult to run 1000+ campaigns from one single AdWords account as different courses have varied conversion rates.

Results

  • Using ET Medialabs Proprietor Tools – EasyInsights & Adbytzz, we were able to increase revenue by 2.4x by scaling the spend by 2x.
  • Custom Attribution Model, ML-based monitoring & alerts, the custom statistical model for deciphering the right conversion
  • ACE played a key role in helping us achieve the above-mentioned results.

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