Experience the state-of-the-art e-commerce performance marketing solution that comes with a unified reporting dashboard. We use superior analytics combined with proprietary algorithms and high-end in-house tools to upload, monitor, analyse and optimise our campaigns. Let us manage your online spends while you focus more on your business
Turn advertising into profit
Advertise your Brand on Facebook, Twitter, Google + and Linkedin
Advertise via Google, Bing & Yahoo Search Ads to boost your traffic and sales
Get relevant visitors to your website through Google Display Ads
Bring back 97% of your visitors and obtain high conversion rates
Advertise on You Tube to stay ahead of your competitors
Reach out to a wider audience with varied interests and demographics
We understand consumer trends in the industry which enables us to target relevant prospects and turn them into customers.
With the marketing environment getting complex and the trends dynamic, it can be confusing for you to know where and how to generate traffic that convert. Luckily, we’re here to help.
Whether you’re just beginning your digital marketing journey or simply want more customers to feed - We can help.
Are you finding it difficult to increase your digital presence and acquire customers? Use our customised solution to cater to all your needs.
Ideally, a campaign on Facebook, Twitter, Instagram and LinkedIn must be started on huge number of different audiences with multiple creatives and then the response must be mapped so as to identify the factors which are driving the transactions and accordingly, the campaign must be scaled. We deploy a special grid modelling methodology to map the right audience with right creatives. We employ various permutations and combinations of audiences and creatives.
For Google Search, an exhaustive list will be formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. The clustering would be done such that the keywords closely matching to each other are grouped together in one cluster. For Facebook and Display, we deploy a special grid modelling methodology to map the right audience with right creatives. This helps us create a huge number of audience segments based on soft and hard parameters.
We will help you reach more of the right people, drive transactions across devices and make insightful decisions on increasing number as well as LTV of customers month-on-month. We shall focus on increasing your quality traffic and retargeting them as per their buying intent.
Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> transactions
● Direct Ads -> Landing page (with no transactions in a particular time frame) -> Retargeting Ads ->transactions
An Ad Unit comprises of creatives and ad copies. The ad units & their mapping is uploaded across the right audiences and made live only after doing a Quality Check on every parameter. Campaigns have different performance parameters on which the decision is taken. Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We would use automation rules to monitor real-time as necessary to avoid wastage.
Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.
Following the insights and data collected across all platforms, we take decisions regarding distribution of budgets into different audiences and creative and then dynamically monitor the performance. And customise algorithms personalised to your account needs and automate rules to ensure continued performance and optimisation.
The primary goal of the strategy will be to augment engagement and conversions from your key landing pages and generate a better marketing ROI. In the first phase, we shall optimise for engaged users and relevant traffic. Then, move onto focusing on the KPIs such as ROI from transactions and volume of transactions.