Whether you want to drive home a perception or dominate the path-to-purchase, there isnt anything quite as effective as digital advertising, if done correctly. With our technological know how and creative prowess we ensure that you reach your audiences effectively.
To start with, we break the audience into mutuallly exclusive, collectively exhaustive grids. Each grid combined with an interest represents a persona type.
Then we map the persona grids with various creatives to generate an exhaustive experiment list of various permutations and combinations.
Once we define the persona grids, we build dynamic product ads for each of the products that a persona might be interested in.
Each ad tests a hypothesis and we validate what is working, and what not, based on the numbers that we record in our analytics tools and dashboards.
We are the pioneers in the field of defining the one performing KPI that takes into account all the digital media marketing objectives and accordingly helps you optimize the performance of your media buying investments.
Our cutting edge technology has enabled us to develop the QUALITY INDEX metric using machine learning that will give our clients the edge they require.