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Your one stop for all Performance Marketing Updates, Analyses and Learnings

All You Need to Know About UTM Tags in Your Campaigns

March 14, 2019 Google

Monitoring the performance of the content is what primarily differentiates Content Writing from Content Marketing. Tracking the sources can be

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Negative Keywords in SEM: Don’t Ignore Them!

March 13, 2019 Google, Marketing, SEM

As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too

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Ads not stitched to CRM? You are missing out on 50% Insights!

March 11, 2019 Custom Reporting & Dashboarding

Evaluating ad performance is crucial when managing multiple platforms. The evaluation also requires an understanding of the customers’ channel preferences.

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How to Use Business Manager to Share Facebook ad Account Access?

March 08, 2019 Facebook

Facebook ads have emerged as one of the most effective marketing platform even for small business owners. Facebook Business Manager

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Effective Targeting Methods for Google Display Network

March 06, 2019 Display, Native and Video Advertising, Google, Google Ads

If you have opted for online Ads, Google Adwords is your best bet to reach a wide range of customers,

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Prepare for Google Average Position to Sunset in 2019

March 06, 2019 Display, Native and Video Advertising, Google

With the new metrics – “Impression (Absolute Top) %” and “Impression (Top) % – on the prominence of Ad, Google

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Leveraging True View of ROI through Facebook Offline Events

March 04, 2019 Facebook, Marketing, Social Advertising

As marketers, any information related to your target audience such as their preference, choice, orientation, education qualification, place of living

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Google Bidding Strategies: What, Which and When to Use

March 04, 2019 Google, Google Ads

Brand awareness can be improved by about 80% through Ads. Not just this, while it can be insanely hard to

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Unexpected Ways to Enhance User Experience with Analytics

February 28, 2019 Blog, Digital Analytics, Google Analytics

In today’s digital era we’ve entered the age where empowered consumers are shaping the business strategy. Businesses are riding high

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Beginner’s Guide to Google AdWords. Start Here

February 26, 2019 Blog

Online marketing has brought in tons of options for marketers and advertisers to expand. Content Marketing and SEO is good

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