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Your one stop for all Performance Marketing Updates, Analyses and Learnings

Now track down the performance and health of your Landing Pages

June 28, 2019 Blog, Digital Marketing

A landing page is one of the most substantial factors in generating conversions from your ad campaigns. The new feature

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Facebook-New target audience-ET Medialabs Performance Marketing and Analytics Agency

New Targeting Audience on Facebook- The new Inventory Filter

June 28, 2019 Blog, Digital Marketing

Recently, Facebook came up with a new targeting policy, which is believed to have a colossal impact on the digital

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Why custom attribution modelling is a must for online advertisers?

June 28, 2019 Blog, Digital Marketing

So, before diving deeper into our topic, let’s learn what is meant by an attribution model. As the attribution model

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Mandatory Campaign Budget Optimisation is the New Rule on Facebook

February 07, 2019 Blog, Facebook

93% of marketers use Facebook advertising regularly, according to a report. And while evaluating the performance of your ad campaigns

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2 Min Retargeting Hack: Filter out the Non-Serious Ad Users

January 10, 2019 Blog, Facebook

How wonderful would it be if every person who comes in contact with our content on web converts immediately? As

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Sampling in Google Analytics – Points to Remember

January 09, 2019 Blog, Digital Analytics, Google, Google Analytics

When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any

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Why joining as a Digital Analyst at ETML is one of the best career moves?

December 28, 2018 Blog

What is the kind of work that I would be doing? Digital Analytics: Data has become the lifeblood of hyper growth

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Four Important Metrics for Better Facebook Lookalikes

December 27, 2018 Blog, Facebook

With 1.7 billion active users, Facebook is not only the most popular social media network but the right platform to

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What are PLA ads and how to make the best out of them?

December 27, 2018 Blog, Facebook

What are PLAs and why are they put up? Product Listing Ads are incredibly convenient for online seekers of various

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How to make the best out of offer claim ads

December 07, 2018 Blog, Facebook

What are Offer Claim Ads and How to Make the Best out of them? Millions of ad campaigns and tonnes

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