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Your one stop for all Performance Marketing Updates, Analyses and Learnings

Mandatory Campaign Budget Optimisation is the New Rule on Facebook

February 07, 2019 Blog, Facebook

93% of marketers use Facebook advertising regularly, according to a report. And while evaluating the performance of your ad campaigns

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2 Min Retargeting Hack: Filter out the Non-Serious Ad Users

January 10, 2019 Blog, Facebook

How wonderful would it be if every person who comes in contact with our content on web converts immediately? As

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Sampling in Google Analytics – Points to Remember

January 09, 2019 Blog, Digital Analytics, Google, Google Analytics

When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any

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Why joining as a Digital Analyst at ETML is one of the best career moves?

December 28, 2018 Blog

What is the kind of work that I would be doing? Digital Analytics: Data has become the lifeblood of hyper growth

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Four Important Metrics for Better Facebook Lookalikes

December 27, 2018 Blog, Facebook

With 1.7 billion active users, Facebook is not only the most popular social media network but the right platform to

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What are PLA ads and how to make the best out of them?

December 27, 2018 Blog, Facebook

What are PLAs and why are they put up? Product Listing Ads are incredibly convenient for online seekers of various

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How to make the best out of offer claim ads

December 07, 2018 Blog, Facebook

What are Offer Claim Ads and How to Make the Best out of them? Millions of ad campaigns and tonnes

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Excluding Bot Traffic from Google Analytics

November 23, 2018 Blog, Google

The main purpose of Google Analytics is to help the users gauge the progress of their websites. This happens due

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Remarketing Audiences with Google Analytics

October 30, 2018 Blog, Facebook

Remarketing Audiences with Google Analytics lets you create targeted lists based on common Google Analytics metrics such as demographics, visit

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Email Tracking In Google Analytics

October 23, 2018 Blog, Digital Analytics, Google

Google Analytics (GA) is conventionally used to track customer use and engagement on a website, but it comes to as

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