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Your one stop for all Performance Marketing Updates, Analyses and Learnings

What the digital world would be like with Apple’s App Transparency Tracking framework in iOS 14?

April 27, 2021 Blogs, Digital Analytics

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The Top 7 Benefits of Using PPC Marketing

October 22, 2020 Digital Marketing, Facebook, Google, SEM

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Top 10 SEO Growth Hacks To Double Your Traffic

October 21, 2020 Blogs

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Google introduces local marketing innovations for advertisers

July 07, 2020 Uncategorized

According to Internal Google data, U.S., “near me” searches on mobile have grown 3x in the past two years. Also,

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SamplinginGA2-01

How Sampling in GA takes your business decisions in the wrong direction?

January 17, 2020 Blogs, Digital Marketing

Sampling as a subject is not that agonizing instead is a life saver jacket when dealing with an oceanic amount

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LandingPage-01

Now track down the performance and health of your Landing Pages

June 28, 2019 Blogs, Digital Marketing

A landing page is one of the most substantial factors in generating conversions from your ad campaigns. The new feature

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Facebook-New target audience-ET Medialabs Performance Marketing and Analytics Agency

New Targeting Audience on Facebook- The new Inventory Filter

June 28, 2019 Blogs, Digital Marketing

Recently, Facebook came up with a new targeting policy, which is believed to have a colossal impact on the digital

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ET Medialabs Customattribution-01

Why custom attribution modelling is a must for online advertisers?

June 28, 2019 Blogs, Digital Marketing

So, before diving deeper into our topic, let’s learn what is meant by an attribution model. As the attribution model

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utm

All You Need to Know About UTM Tags in Your Campaigns

March 14, 2019 Google

Monitoring the performance of the content is what primarily differentiates Content Writing from Content Marketing. Tracking the sources can be

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Blogs26feb-07

Negative Keywords in SEM: Don’t Ignore Them!

March 13, 2019 Google, Marketing, SEM

As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too

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