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Updates, Analyses and Learnings


Here’s what we learnt after spending $1,000,000 per month on Google’s Universal App Campaigns

September 18, 2020

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Google introduces local marketing innovations for advertisers

July 07, 2020

According to Internal Google data, U.S., “near me” searches on mobile have grown 3x in the past two years. Also,

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‘Dynamic Ad-Audience Personalization’ to unlock E-Commerce growth

June 20, 2020

Summary A completely refurbished audience intelligence in conjunction with dynamic ad personalization for users at different steps of the e-commerce

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Measuring the SERP Visibility Index and its Importance

May 22, 2020

I will start this with a cliché – We are in an age of information overload!  This probably isn’t the

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How Sampling in GA takes your business decisions in the wrong direction?

January 17, 2020

Sampling as a subject is not that agonizing instead is a life saver jacket when dealing with an oceanic amount

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Now track down the performance and health of your Landing Pages

June 28, 2019

A landing page is one of the most substantial factors in generating conversions from your ad campaigns. The new feature

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Facebook-New target audience-ET Medialabs Performance Marketing and Analytics Agency

New Targeting Audience on Facebook- The new Inventory Filter

June 28, 2019

Recently, Facebook came up with a new targeting policy, which is believed to have a colossal impact on the digital

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ET Medialabs Customattribution-01

Why custom attribution modelling is a must for online advertisers?

June 28, 2019

So, before diving deeper into our topic, let’s learn what is meant by an attribution model. As the attribution model

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