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Updates, Analyses and Learnings


Negative Keywords in SEM: Don’t Ignore Them!

March 13, 2019

As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too

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Ads not stitched to CRM? You are missing out on 50% Insights!

March 11, 2019

Evaluating ad performance is crucial when managing multiple platforms. The evaluation also requires an understanding of the customers’ channel preferences.

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How to Use Business Manager to Share Facebook ad Account Access?

March 08, 2019

Facebook ads have emerged as one of the most effective marketing platform even for small business owners. Facebook Business Manager

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Effective Targeting Methods for Google Display Network

March 06, 2019

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Prepare for Google Average Position to Sunset in 2019

March 06, 2019

With the new metrics – “Impression (Absolute Top) %” and “Impression (Top) % – on the prominence of Ad, Google

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Leveraging True View of ROI through Facebook Offline Events

March 04, 2019

As marketers, any information related to your target audience such as their preference, choice, orientation, education qualification, place of living

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Google Bidding Strategies: What, Which and When to Use

March 04, 2019

Brand awareness can be improved by about 80% through Ads. Not just this, while it can be insanely hard to

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Unexpected Ways to Enhance User Experience with Analytics

February 28, 2019

In today’s digital era we’ve entered the age where empowered consumers are shaping the business strategy. Businesses are riding high

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