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Your one stop shop for all Performance Marketing
Updates, Analyses and Learnings

Effective Targeting Methods for Google Display Network

March 06, 2019

If you have opted for online Ads, Google Adwords is your best bet to reach a wide range of customers,

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Prepare for Google Average Position to Sunset in 2019

March 06, 2019

With the new metrics – “Impression (Absolute Top) %” and “Impression (Top) % – on the prominence of Ad, Google

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Leveraging True View of ROI through Facebook Offline Events

March 04, 2019

As marketers, any information related to your target audience such as their preference, choice, orientation, education qualification, place of living

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Google Bidding Strategies: What, Which and When to Use

March 04, 2019

Brand awareness can be improved by about 80% through Ads. Not just this, while it can be insanely hard to

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Unexpected Ways to Enhance User Experience with Analytics

February 28, 2019

In today’s digital era we’ve entered the age where empowered consumers are shaping the business strategy. Businesses are riding high

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Beginner’s Guide to Google AdWords. Start Here

February 26, 2019

Online marketing has brought in tons of options for marketers and advertisers to expand. Content Marketing and SEO is good

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Shortcomings and Solutions of Tracking on Web Analytics

February 26, 2019

61% of marketing decision makers struggled to access/ integrate the data they needed, in 2016. Web analytics tools often fail

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Gmail Sponsored Promotions in 2019: All You Need to Know

February 21, 2019

Although social media marketing comes out as the new harbinger for lead generation and targeting, the competition to land in

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