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Your one stop shop for all Performance Marketing
Updates, Analyses and Learnings

Guide to Target Different Types of Facebook Audience

February 20, 2019

If your last Facebook Ad didn’t reap the desired results, it probably wasn’t shown to the right people. In order

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People Eye You on Mobile Facebook Ads, But Do They Convert?

February 15, 2019

Almost 96% of social media marketers worldwide believe Facebook produces the best ROI, simply approving it as the most effective

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Mandatory Campaign Budget Optimisation is the New Rule on Facebook

February 07, 2019

93% of marketers use Facebook advertising regularly, according to a report. And while evaluating the performance of your ad campaigns

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2 Min Retargeting Hack: Filter out the Non-Serious Ad Users

January 10, 2019

How wonderful would it be if every person who comes in contact with our content on web converts immediately? As

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Sampling in Google Analytics – Points to Remember

January 09, 2019

When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any

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Why joining as a Digital Analyst at ETML is one of the best career moves?

December 28, 2018

What is the kind of work that I would be doing? Digital Analytics: Data has become the lifeblood of hyper growth

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Four Important Metrics for Better Facebook Lookalikes

December 27, 2018

With 1.7 billion active users, Facebook is not only the most popular social media network but the right platform to

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What are PLA ads and how to make the best out of them?

December 27, 2018

What are PLAs and why are they put up? Product Listing Ads are incredibly convenient for online seekers of various

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