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Updates, Analyses and Learnings


Sampling in Google Analytics – Points to Remember

January 09, 2019

When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any

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Why joining as a Digital Analyst at ETML is one of the best career moves?

December 28, 2018

What is the kind of work that I would be doing? Digital Analytics: Data has become the lifeblood of hyper growth

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Four Important Metrics for Better Facebook Lookalikes

December 27, 2018

With 1.7 billion active users, Facebook is not only the most popular social media network but the right platform to

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What are PLA ads and how to make the best out of them?

December 27, 2018

What are PLAs and why are they put up? Product Listing Ads are incredibly convenient for online seekers of various

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How to make the best out of offer claim ads

December 07, 2018

What are Offer Claim Ads and How to Make the Best out of them? Millions of ad campaigns and tonnes

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4 TIPS to make your Facebook Ads Stand out!

November 29, 2018

The time people are spending on Facebook is decreasing. You must have noticed that you are not spending as much

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Excluding Bot Traffic from Google Analytics

November 23, 2018

The main purpose of Google Analytics is to help the users gauge the progress of their websites. This happens due

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9 ways to make Facebook and Google work better together

November 20, 2018

Ever wondered how amazing it would be if the two biggest giants – Facebook & Google worked together to boost

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