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Your one stop shop for all Performance Marketing
Updates, Analyses and Learnings

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Under-utilized yet powerful AdWords features

November 15, 2018

The AdWords cosmos is quite dynamic. Many things phase in and out of existence, some are elevated while the others

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Getting max juice out of Google Responsive Ads

November 11, 2018

Responsive Display Ads are Google’s new default ad format for Google’s Display Network  powered by Google’s machine learning technology to test

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Making best use of Google Ad Scripts

November 03, 2018

“The early bird gets the first worm, but the wisest bird gets the fastest one.” Scripts are like an extra

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Remarketing Audiences with Google Analytics

October 30, 2018

Remarketing Audiences with Google Analytics lets you create targeted lists based on common Google Analytics metrics such as demographics, visit

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Email Tracking In Google Analytics

October 23, 2018

Google Analytics (GA) is conventionally used to track customer use and engagement on a website, but it comes to as

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A new revolution – Google’s Responsive Search Ads

October 21, 2018

Sticking to its legendary heritage Google again outdid everyone on the market at their Google Marketing Live event this year.

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ET Medialabs Facebook Hygiene

5 Quick FB Ads Analyses that can save you tonnes of Money in Ad wastage!

October 16, 2018

Facebook has provided plethora of targeting options which help advertisers reach the closest audience to their actual TG. Advertisers use

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All About the learning process of Facebook and Google Ads

October 06, 2018

Did you ever encounter Google or Facebook saying it’s “Learning” whenever you have created/modified a campaign/Adset/Ad in your Google or

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