Over the years, the digital marketing space has been dominated by a few key players, namely Meta (formerly Facebook) and Google. These two companies have been instrumental in shaping the way we use the ...
, by Sujith Raju Ambati | Lead, Business Strategy & AnalyticsBy Sujith Raju Ambati | Lead, Business Strategy & AnalyticsHave you ever heard of the high intent search inventory delivering poorer ...
, by Dhruva Kakkar| Lead, Business Strategy & AnalyticsBy Dhruva Kakkar| Lead, Business Strategy & AnalyticsThe whole Performance Marketing is about constantly experimenting as what works in ten ...
, by Vasu Narayan| Lead, Business Strategy & AnalyticsBy Vasu Narayan| Lead, Business Strategy & AnalyticsDoes every sale on your website get you the expected results to get a spike in your website ...
Search ads are a form of online advertising where ads are displayed alongside search engine results pages (SERPs) when someone searches using keywords relevant to the advertised products or services. The ...
What is ChatGPT and how is it going to impact Marketing?Developed by OpenAI, ChatGPT is an NLP technology that enables users to engage in conversations with a machine. This technology can be utilized in ...
