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Your one stop for all Performance Marketing Updates, Analyses and Learnings

People Eye You on Mobile Facebook Ads, But Do They Convert?

February 15, 2019 Blog, Digital Marketing, Facebook, SEM

Almost 96% of social media marketers worldwide believe Facebook produces the best ROI, simply approving it as the most effective

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Mandatory Campaign Budget Optimisation is the New Rule on Facebook

February 07, 2019 Blog, Facebook

93% of marketers use Facebook advertising regularly, according to a report. And while evaluating the performance of your ad campaigns

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2 Min Retargeting Hack: Filter out the Non-Serious Ad Users

January 10, 2019 Blog, Facebook

How wonderful would it be if every person who comes in contact with our content on web converts immediately? As

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Doing GA Sampling The Right Way

January 09, 2019 Blog, Facebook

When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any

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Why joining as a Digital Analyst at ETML is one of the best career moves?

December 28, 2018 Blog, Facebook

What is the kind of work that I would be doing? Digital Analytics: Data has become the lifeblood of hyper growth

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Four Important Metrics for Better Facebook Lookalikes

December 27, 2018 Blog, Facebook

With 1.7 billion active users, Facebook is not only the most popular social media network but the right platform to

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What are PLA ads and how to make the best out of them?

December 27, 2018 Blog, Facebook

What are PLAs and why are they put up? Product Listing Ads are incredibly convenient for online seekers of various

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How to make the best out of offer claim ads

December 07, 2018 Blog, Facebook

What are Offer Claim Ads and How to Make the Best out of them? Millions of ad campaigns and tonnes

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4 TIPS to make your Facebook Ads Stand out!

November 29, 2018 Blog, Facebook

The time people are spending on Facebook is decreasing. You must have noticed that you are not spending as much

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Excluding Bot Traffic from Google Analytics

November 23, 2018 Blog, Google

The main purpose of Google Analytics is to help the users gauge the progress of their websites. This happens due

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