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Your one stop for all Performance Marketing Updates, Analyses and Learnings

All You Need to Know About UTM Tags in Your Campaigns

March 14, 2019 Google

Monitoring the performance of the content is what primarily differentiates Content Writing from Content Marketing. Tracking the sources can be

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Negative Keywords in SEM: Don’t Ignore Them!

March 13, 2019 Google, Marketing, SEM

As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too

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Effective Targeting Methods for Google Display Network

March 06, 2019 Display, Native and Video Advertising, Google, Google Ads

If you have opted for online Ads, Google Adwords is your best bet to reach a wide range of customers,

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Prepare for Google Average Position to Sunset in 2019

March 06, 2019 Display, Native and Video Advertising, Google

With the new metrics – “Impression (Absolute Top) %” and “Impression (Top) % – on the prominence of Ad, Google

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Google Bidding Strategies: What, Which and When to Use

March 04, 2019 Google, Google Ads

Brand awareness can be improved by about 80% through Ads. Not just this, while it can be insanely hard to

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Unexpected Ways to Enhance User Experience with Analytics

February 28, 2019 Blog, Digital Analytics, Google Analytics

In today’s digital era we’ve entered the age where empowered consumers are shaping the business strategy. Businesses are riding high

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Shortcomings and Solutions of Tracking on Web Analytics

February 26, 2019 Custom Reporting & Dashboarding, Digital Analytics, Google

61% of marketing decision makers struggled to access/ integrate the data they needed, in 2016. Web analytics tools often fail

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Gmail Sponsored Promotions in 2019: All You Need to Know

February 21, 2019 Digital Marketing, Email Marketing, Google

Although social media marketing comes out as the new harbinger for lead generation and targeting, the competition to land in

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Sampling in Google Analytics – Points to Remember

January 09, 2019 Blog, Digital Analytics, Google, Google Analytics

When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any

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Excluding Bot Traffic from Google Analytics

November 23, 2018 Blog, Google

The main purpose of Google Analytics is to help the users gauge the progress of their websites. This happens due

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