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Your one stop for all Performance Marketing Updates, Analyses and Learnings

Negative Keywords in SEM: Don’t Ignore Them!

March 13, 2019 Google, Marketing, SEM

As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too

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Leveraging True View of ROI through Facebook Offline Events

March 04, 2019 Facebook, Marketing, Social Advertising

As marketers, any information related to your target audience such as their preference, choice, orientation, education qualification, place of living

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Gmail Sponsored Promotions in 2019: All You Need to Know

February 21, 2019 Digital Marketing, Email Marketing, Google

Although social media marketing comes out as the new harbinger for lead generation and targeting, the competition to land in

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3 Dashboards for E-Commerce

3 Dashboards CMO’s should be viewing to uncover growth opportunities in E-Commerce

August 06, 2018 e-commerce, Marketing

E-Commerce is on the move. In the fast-changing landscape of E-commerce, there’s a need to take quick decisions based on

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