Your one stop shop for all Performance Marketing
Updates, Analysis and Learnings
Monitoring the performance of the content is what primarily differentiates Content Writing from Content Marketing. Tracking the sources can be
As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too
With the new metrics – “Impression (Absolute Top) %” and “Impression (Top) % – on the prominence of Ad, Google
Brand awareness can be improved by about 80% through Ads. Not just this, while it can be insanely hard to
In today’s digital era we’ve entered the age where empowered consumers are shaping the business strategy. Businesses are riding high
61% of marketing decision makers struggled to access/ integrate the data they needed, in 2016. Web analytics tools often fail
Although social media marketing comes out as the new harbinger for lead generation and targeting, the competition to land in
When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any
