Your one stop shop for all Performance Marketing
Updates, Analysis and Learnings
In today’s digital era we’ve entered the age where empowered consumers are shaping the business strategy. Businesses are riding high
61% of marketing decision makers struggled to access/ integrate the data they needed, in 2016. Web analytics tools often fail
When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any
“The early bird gets the first worm, but the wisest bird gets the fastest one.” Scripts are like an extra
Google Analytics (GA) is conventionally used to track customer use and engagement on a website, but it comes to as
Facebook has provided plethora of targeting options which help advertisers reach the closest audience to their actual TG. Advertisers use
