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Your one stop for all Performance Marketing Updates, Analyses and Learnings

Unexpected Ways to Enhance User Experience with Analytics

In today’s digital era we’ve entered the age where empowered consumers are shaping the business strategy. Businesses are riding high

61% of marketing decision makers struggled to access/ integrate the data they needed, in 2016. Web analytics tools often fail

When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any

“The early bird gets the first worm, but the wisest bird gets the fastest one.” Scripts are like an extra

Google Analytics (GA) is conventionally used to track customer use and engagement on a website, but it comes to as

Facebook has provided plethora of targeting options which help advertisers reach the closest audience to their actual TG. Advertisers use

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