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Although native advertising is a fairly new online phenomenon, it’s taken a stronghold on the online advertising industry. Native ads are highly engaging, and eminently suited to mobile, with a click through rate of up to 0.38% for premium native ads viewed on a smartphone. On desktop, the average CTR is 0.16% – half that of mobile, but way more than display ads as per 2018 research. Here the campaign objectives are not conversions but engagement:
Average Session Duration
Cost per engaged user
“Their team is knowledgeable, responsive and committed to supporting our digital growth, making them invaluable partners…”
Access to Ad Network APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results
Intent Based Optimization
Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.
Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling
We will be simultaneously promoting various audiences and multiple creative and will map the best performing campaign to the audience and scale on the best performing campaigns
If you want to improve your ad performance – to dramatically improve your ROI, Conversion rate and profits, then claim your 1 Hr FREE (for limited time) Ad Strategy session.
Strategising Growth through Analytics: Improving overall system efficiency for Mamaearth
2X Scale In a Quarter While Keeping CAC Under Guardrail Across Several Categories
Driving Full Funnel Awareness For Kapiva’s Newly Launched Skin Foods Glow Mix.
“The team at ET Medialabs was a delight to work with. Their data-led approach, top-notch standardized reporting, and sharp analysis made the launch of Kapiva’s Skin Foods a success. With them, we were also able to build strong awareness for the brand.”
“Their sharp data-led approach and intrinsic understanding of performance marketing channels has helped us in acquiring quality customers and scaling up our marketing efforts.”
“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”
“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”
Compare to other advertisers with similar spends, see what’s wrong with your accounts, and what kind of results you can expect if you implement specific changes. Take our
$500 FREE (for a Limited Time) Ad Strategy Session.
If you are already convinced with our value offering and thinking of hiring us for managing your Paid Digital and Analytics, then request next steps. Our friendly staff will evaluate how we can best help you.