Our Focus
Having worked with some of the biggest names in E-commerce, we know the nuances of getting site visitors to move to the next steps of the user funnel so that they become paying customers. Below are the KPIs we optimize for:
Return on Ad Spends (ROAS)
Number of transactions per month
Customer Lifetime Value
“You can only go so far on gut feelings. When I came to Good Earth, we were using data, but it was very early stage. To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive our Decision-making.”
– Sanya | Digital Lead, Good Earth
Our Focus
Having worked with some of the biggest names in E-commerce, we know the nuances of getting site visitors to move to the next steps of the user funnel so that they become paying customers. Below are the KPIs we optimize for:
Return on Ad Spends (ROAS)
Number of transactions per month
Customer Lifetime Value
“You can only go so far on gut feelings. When I came to Good Earth, we were using data, but it was very early stage. To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive our Decision-making.”
– Sanya | Digital Lead, Good Earth
Benefits
Ads Automations
Access to Facebook and Google APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results
Intent Based Optimization
Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.
Qualitative Optimization
Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling
Personalized Ads
We will be simultaneously promoting various audiences as well as multiple creative and will map the best performing campaign to the audience and will scale on the best performing campaigns
In India, 75% of PPC budgets are being wasted on wrong targeting still today
Search Ads
Advertise via Google, Bing & Yahoo Search Ads to boost high intent traffic for capturing lowest hanging sales
Display Ads
Leverage relevant users from machine curated placements to scale up your sales to next level
Retargeting Ads
Bring back 97% of your visitors and obtain high conversion rates
Social Ads
Help your most awaited customer discover you on Facebook and Instagram
Video Ads
Advertise on You Tube to stay ahead of your competitors
Mobile Ads
Reach out to a wider audience with varied interests and demographics
Exhaustive Research
Do you find it difficult to increase your digital presence and acquire new customers? Let us help you out.
We would carefully examine your campaigns, creatives, landing pages, and the overall response, so as to identify the major factors which influence the majority of your transactions.
For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. For Facebook and Display, we deploy a special grid modelling methodology to map the right audience with right creatives.
Customised Algorithm and Analytics-Driven Ad Management
After careful consideration of the insights and data collected across all platforms, we curate plans regarding the distribution of budgets into different audiences and creatives, and then dynamically monitor the performance. We also customise algorithms to better suit your account and automate rules to ensure continued performance and optimisation.
The ad units & their mapping is uploaded across the right audiences and made live only after doing a Quality Check on every parameter.
Campaign Optimisation and Reaching the Right People
Scale-up and scale-down of campaigns is entirely based on their performance. Higher the scale, the higher the frequency of regular monitoring and optimisation. We use our in-house automation tools to monitor data on a real-time basis.
We would focus on increasing quality traffic on your website/app and even retarget the traffic based on their buying intent.
Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> transactions
● Direct Ads -> Landing page (with no transactions in a particular time frame) -> Retargeting Ads ->transactions
Advanced Reporting and Insights
Adbytzz, our in-house analytics tool, collects relevant data across all your platforms and showcases them on a single data view, thus, enabling you to make informed decisions based on comparative and relative results.
It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.
Augmenting Engagement and Conversions
The primary goal of the strategy will be to augment engagement and conversions from your key landing pages and generate a better marketing ROI. In the first phase, we shall optimise for engaged users and relevant traffic. Then, move onto focusing on the KPIs such as ROI from transactions and volume of transactions.
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