Exhaustive Research

Are you finding it difficult to increase your Digital presence and Acquire customers? We’ll find out why.

Campaigns, creatives, landing pages and the responses are checked so as to identify the factors which are driving the transactions.

For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. For Facebook and Display, we deploy a special grid modelling methodology to map the right audience with right creatives.

Customised Algorithm and Analytics Driven Ad Management

Following the insights and data collected across all platforms, we take decisions regarding distribution of budgets into different audiences and creative and then dynamically monitor the performance. And customise algorithms personalised to your account needs and automate rules to ensure continued performance and optimisation.

The ad units & their mapping is uploaded across the right audiences and made live only after doing a Quality Check on every parameter.

Campaign Optimisation and Reaching the Right People

Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We use automation tools to monitor real-time as necessary to avoid wastage. ‘

We shall focus on increasing your quality traffic and retargeting them as per their buying intent. Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> transactions
● Direct Ads -> Landing page (with no transactions in a particular time frame) -> Retargeting Ads ->transactions

Advanced Reporting and Insights

Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.

Augmenting Engagement and Conversions

The primary goal of the strategy will be to augment engagement and conversions from your key landing pages and generate a better marketing ROI. In the first phase, we shall optimise for engaged users and relevant traffic. Then, move onto focusing on the KPIs such as ROI from transactions and volume of transactions.