Our Focus
Having worked with some of the biggest names in E-commerce, we know the nuances of getting site visitors to move to the next steps of the user funnel so that they become paying customers. Below are the KPIs we optimize for:
Return on Ad Spends (ROAS)
Number of transactions per month
Customer Lifetime Value
“You can only go so far on gut feelings. When I came to Good Earth, we were using data, but it was very early stage. To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive our Decision-making.”
– Sanya | Digital Lead, Good Earth
Our Focus
Having worked with some of the biggest names in E-commerce, we know the nuances of getting site visitors to move to the next steps of the user funnel so that they become paying customers. Below are the KPIs we optimize for:
Return on Ad Spends (ROAS)
Number of transactions per month
Customer Lifetime Value
“You can only go so far on gut feelings. When I came to Good Earth, we were using data, but it was very early stage. To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive our Decision-making.”
– Sanya | Digital Lead, Good Earth
Benefits
Ads Automations
Access to Facebook and Google APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results
Intent Based Optimization
Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.
Qualitative Optimization
Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling
Personalized Ads
We will be simultaneously promoting various audiences as well as multiple creative and will map the best performing campaign to the audience and will scale on the best performing campaigns
In India, 75% of PPC budgets are being wasted on wrong targeting still today
Advertise via Google, Bing & Yahoo Search Ads to boost high intent traffic for capturing lowest hanging sales
Leverage relevant users from machine curated placements to scale up your sales to next level
Bring back 97% of your visitors and obtain high conversion rates
Help your most awaited customer discover you on Facebook and Instagram
Advertise on You Tube to stay ahead of your competitors
Reach out to a wider audience with varied interests and demographics
Exhaustive Research
Are you finding it difficult to increase your Digital presence and Acquire customers? We’ll find out why.
Campaigns, creatives, landing pages and the responses are checked so as to identify the factors which are driving the transactions.
For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. For Facebook and Display, we deploy a special grid modelling methodology to map the right audience with right creatives.
Customised Algorithm and Analytics Driven Ad Management
Following the insights and data collected across all platforms, we take decisions regarding distribution of budgets into different audiences and creative and then dynamically monitor the performance. And customise algorithms personalised to your account needs and automate rules to ensure continued performance and optimisation.
The ad units & their mapping is uploaded across the right audiences and made live only after doing a Quality Check on every parameter.
Campaign Optimisation and Reaching the Right People
Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We use automation tools to monitor real-time as necessary to avoid wastage. ‘
We shall focus on increasing your quality traffic and retargeting them as per their buying intent. Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> transactions
● Direct Ads -> Landing page (with no transactions in a particular time frame) -> Retargeting Ads ->transactions
Advanced Reporting and Insights
Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.
Augmenting Engagement and Conversions
The primary goal of the strategy will be to augment engagement and conversions from your key landing pages and generate a better marketing ROI. In the first phase, we shall optimise for engaged users and relevant traffic. Then, move onto focusing on the KPIs such as ROI from transactions and volume of transactions.
We managed to reduce the cost per app install by 22% via high-end persona research and ad automation using Adbytzz
A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.
First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.
Monitoring the performance of the content is what primarily differentiates Content Writing from Content Marketing. Tracking the sources can be
As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too
Evaluating ad performance is crucial when managing multiple platforms. The evaluation also requires an understanding of the customers’ channel preferences.
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