Exhaustive Research

Do you find it difficult to increase your digital presence and acquire new customers? Let us help you out. 

We would carefully examine your campaigns, creatives, landing pages, and the overall response, so as to identify the major factors which influence the majority of your transactions. 

For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. For Facebook and Display, we deploy a special grid modelling methodology to map the right audience with right creatives.

Customised Algorithm and Analytics-Driven Ad Management

After careful consideration of the insights and data collected across all platforms, we curate plans regarding the distribution of budgets into different audiences and creatives, and then dynamically monitor the performance. We also customise algorithms to better suit your account and automate rules to ensure continued performance and optimisation. 

The ad units & their mapping is uploaded across the right audiences and made live only after doing a Quality Check on every parameter.

Campaign Optimisation and Reaching the Right People

Scale-up and scale-down of campaigns is entirely based on their performance. Higher the scale, the higher the frequency of regular monitoring and optimisation. We use our in-house automation tools to monitor data on a real-time basis.

We would focus on increasing quality traffic on your website/app and even retarget the traffic based on their buying intent. 

Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> transactions
● Direct Ads -> Landing page (with no transactions in a particular time frame) -> Retargeting Ads ->transactions

Advanced Reporting and Insights

Adbytzz, our in-house analytics tool, collects relevant data across all your platforms and showcases them on a single data view, thus, enabling you to make informed decisions based on comparative and relative results.

It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.

Augmenting Engagement and Conversions

The primary goal of the strategy will be to augment engagement and conversions from your key landing pages and generate a better marketing ROI. In the first phase, we shall optimise for engaged users and relevant traffic. Then, move onto focusing on the KPIs such as ROI from transactions and volume of transactions.