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Loved by 75+ e-commerce startups namely

jaypore
grofers
amity
niit
edureka
urbanclap
goodearth
satyapaul
ketto
shuttl
tumi
cuemath

Our Focus

Having worked with some of the biggest names in E-commerce, we know the nuances of getting site visitors to move to the next steps of the user funnel so that they become paying customers. Below are the KPIs we optimize for:

  Return on Ad Spends (ROAS)

  Number of transactions per month

  Customer Lifetime Value

“You can only go so far on gut feelings.​ When I came to Good Earth, we were using data, but it was very early stage. To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive our Decision-making.”

– Sanya | Digital Lead, Good Earth

Our  Focus

Having worked with some of the biggest names in E-commerce, we know the nuances of getting site visitors to move to the next steps of the user funnel so that they become paying customers. Below are the KPIs we optimize for:

 

  Return on Ad Spends (ROAS)

  Number of transactions per month

  Customer Lifetime Value

“You can only go so far on gut feelings.​ When I came to Good Earth, we were using data, but it was very early stage. To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive our Decision-making.”

– Sanya | Digital Lead, Good Earth

Benefits

Ads Automations

Access to Facebook and Google APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results 

Intent Based Optimization

Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.

Qualitative Optimization

Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling

Personalized Ads

We will be simultaneously promoting various audiences as well as multiple creative and will map the best performing campaign to the audience and will scale on the best performing campaigns

In India, 75% of PPC budgets are being wasted on wrong targeting still today

Ad Channels To Leverage

Search Ads

Advertise via Google, Bing & Yahoo Search Ads to boost high intent traffic for capturing lowest hanging sales

Display Ads

Leverage relevant users from machine curated placements to scale up your sales to next level

Retargeting Ads

Bring back 97% of your visitors and obtain high conversion rates

Social Ads

Help your most awaited customer discover you on Facebook and Instagram

Video Ads

Advertise on You Tube to stay ahead of your competitors

Mobile Ads

Reach out to a wider audience with varied interests and demographics

See how we delivered a transaction lift of 70% as we targeted and defined custom KPIs for a high-end luxury retail firm, GoodEarth!

Our Execution Approach

Exhaustive Research

Are you finding it difficult to increase your Digital presence and Acquire customers? We’ll find out why.

Campaigns, creatives, landing pages and the responses are checked so as to identify the factors which are driving the transactions.

For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. For Facebook and Display, we deploy a special grid modelling methodology to map the right audience with right creatives.

Customised Algorithm and Analytics Driven Ad Management

Following the insights and data collected across all platforms, we take decisions regarding distribution of budgets into different audiences and creative and then dynamically monitor the performance. And customise algorithms personalised to your account needs and automate rules to ensure continued performance and optimisation.

The ad units & their mapping is uploaded across the right audiences and made live only after doing a Quality Check on every parameter.

Campaign Optimisation and Reaching the Right People

Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We use automation tools to monitor real-time as necessary to avoid wastage. ‘

We shall focus on increasing your quality traffic and retargeting them as per their buying intent. Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> transactions
● Direct Ads -> Landing page (with no transactions in a particular time frame) -> Retargeting Ads ->transactions

Advanced Reporting and Insights

Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.

Augmenting Engagement and Conversions

The primary goal of the strategy will be to augment engagement and conversions from your key landing pages and generate a better marketing ROI. In the first phase, we shall optimise for engaged users and relevant traffic. Then, move onto focusing on the KPIs such as ROI from transactions and volume of transactions.

Case Studies

UrbanClap – Success Story

We managed to reduce the cost per app install by 22% via high-end persona research and ad automation using Adbytzz

Edureka – Success Story

A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.

Goodearth – Success Story

First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.

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AGENCY FEE CALCULATOR

Estimated Cost:

75K