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What value to expect in this audit?
The Google Ads report can show you, at a glance, your account’s status and other important aspects. The tool tracks data for the last 90 days which makes it easier to spot if the performance is on the right track.
The report includes information about each type of campaign and compares the performance of the devices you are targeting. This enables you to make informed decisions about the Device bid adjustments and distribute the budget based on performance.
Discover how much budget was spent on underperforming keywords, and how much more budget is estimated to have gone waste. This will enable you to build a highly relevant negative keywords list and spend the budget on the best quality searches.
The Quality Score section of the report includes an average Quality Score of your ads. This value can have a major impact on your ROI. By improving it you can improve your rankings and lower your costs.
Determine which ads are working better for your account and how good is their performance. Have an insight into what exactly attracts your customers to create more effective ads.
See which are your best converting brands and make use of this info to increase your sales. The audit will let you know which brands should be promoted more and which ones should be advertised less or excluded from the campaigns.
The ABC Analysis is the best way to check the performance of batches of products. Usually, in AdWords accounts, 10% of the products generate 80% of the total revenue. The ABC analysis categorizes your products into three different groups according to their costs and generated revenue.
The time slots will allow you to optimise your campaigns and increase the number of conversions your store has. Instead of having a flat CPC throughout the day, now you can increase the maximum amount you are willing to spend for a click exactly when the conversion rate is higher and decrease it when no one is buying.
The audit also includes Best Practices section to help and guide you to make the best decisions regarding your account’s performance.
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