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By leveraging keyword intent for intent-driven marketing, we can attract qualified prospects, generating leads with intent and driving conversions. We are highly numbers-driven and the same is reflected well in the following approach below classifying our search advertising into two funnels
High Intent Keyword
High intent keywords have high commercial intent but limited traffic potential. These keywords signify a strong intent on the part of the searcher to conduct a transaction inquiring about a product, service or company who offers fixed deposit.
Users from these keywords might also have a strong possibility of leading to a later conversion. Therefore, we ask them to fill a quick form for lead generation followed by two action paths-
Time-bound Retargeting Ads for soft reminders that will bring them back driving conversions
Offline conversions via tracked calls that will go hand in hand through sales efforts.
Low Intent Keyword
Low intent keywords are either navigational or informational in nature. Someone looking for information/basic tips or searching for a specific website like SBI’s offerings is unlikely to commit to a purchase for Zippi as a result of these types of searches, meaning their commercial intent is considerably lower.
They have high traffic potential since the bucket is broad.
We recommend you to try to engage them with a gamification app (Example- Wealthy <- please take a look) comprising 4 – 5 attention-grabbing questions with an indirect objective of understanding their investment interests.
Based on the results, we follow up with retargeting ads and sales calls selectively.
Essentially, the route is:
Direct Ads -> Landing page -> Leads -> Sales Team Call -> Acquisitions
(We will optimize this on Ad-set/group level first and then Ad and Keyword level. The optimization will be both quantitative as well as qualitative).
Here, we take a slight detour as shown below:
Direct Ads -> Gamification App Landing Page-> All Leads -> Sales Call to Qualified Lead (Based on In-App Analytics) -> Acquisitions
(We will optimize this in the similar fashion).
“open fixed deposit online”
“Best fixed deposit rates in india”
“dcb bank fixed deposit”
“FD v LIC”
“fixed deposit returns”
“SBI FD better alternatives”
Personalized Ads Based On Grid Modeling
To start with, we break the audience into mutually exclusive, collectively exhaustive grids. Each grid combined with an interest represents a persona type.
Then we map the persona grids with various creatives to generate an exhaustive experiment list of various permutations and combinations.
Testing Various Hypothesis On Dynamic Product Ads
Persona: Mobile Phone Lovers
Once we define the persona grids, we build dynamic product ads for each of the products that a person might be interested in.
Each ad tests a hypothesis and we validate what is working, and what not, based on the numbers that we record in our analytics tools and dashboards.
Dynamic Ad Optimization Based On Quality Index: Our Proprietary Methodology
We are the pioneers in the field of defining the one performing KPI that takes into account all the digital media marketing objectives and accordingly helps you optimize the performance of your media buying investments.
Our cutting-edge technology has enabled us to develop the QUALITY INDEX metric using machine learning that will give our clients the edge they require.
We managed to reduce the cost per app install by 22% via high-end persona research and ad automation using Adbytzz
A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.
Almost 96% of social media marketers worldwide believe Facebook produces the best ROI, simply approving it as the most effective
93% of marketers use Facebook advertising regularly, according to a report. And while evaluating the performance of your ad campaigns
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