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Not many home-grown companies can boast of top tier partnership with the two major platforms under the belt

Our Clients


Our Approach

By leveraging keyword intent for intent-driven marketing, we can attract qualified prospects, generating leads with intent and driving conversions. We are highly numbers-driven and the same is reflected well in the following approach below classifying our search advertising into two funnels

High Intent Keyword

High intent keywords have high commercial intent but limited traffic potential. These keywords signify a strong intent on the part of the searcher to conduct a transaction inquiring about a product, service or company who offers fixed deposit.

Users from these keywords might also have a strong possibility of leading to a later conversion. Therefore, we ask them to fill a quick form for lead generation followed by two action paths-

   Time-bound Retargeting Ads for soft reminders that will bring them back driving conversions

   Offline conversions via tracked calls that will go hand in hand through sales efforts.

Low Intent Keyword

Low intent keywords are either navigational or informational in nature. Someone looking for information/basic tips or searching for a specific website like SBI’s offerings is unlikely to commit to a purchase for Zippi as a result of these types of searches, meaning their commercial intent is considerably lower.

   They have high traffic potential since the bucket is broad.

We recommend you to try to engage them with a gamification app (Example- Wealthy <- please take a look) comprising 4 – 5 attention-grabbing questions with an indirect objective of understanding their investment interests.

Based on the results, we follow up with retargeting ads and sales calls selectively.

Essentially, the route is:

Direct Ads -> Landing page -> Leads -> Sales Team Call -> Acquisitions

(We will optimize this on Ad-set/group level first and then Ad and Keyword level. The optimization will be both quantitative as well as qualitative).

Here, we take a slight detour as shown below:

Direct Ads -> Gamification App Landing Page-> All Leads -> Sales Call to Qualified Lead (Based on In-App Analytics) -> Acquisitions

(We will optimize this in the similar fashion).

Examples Include:

  “open fixed deposit online”

  “Best fixed deposit rates in india”

  “dcb bank fixed deposit”

Examples include:

  “FD v LIC”

  “fixed deposit returns”

  “SBI FD better alternatives”

Are you finding it difficult to increase your Digital presence and Acquire customers?

Ad Channels To Leverage

Social Ads

Advertise your Brand on Facebook, Twitter, Google+ and Linkedin

Search Ads

Advertise via Google, Bing & Yahoo Search Ads to boost your traffic and sales

Display Ads

Get relevant visitors to your website through Google Display Ads

Retargeting Ads

Bring back 97% of your visitors and obtain high conversion rates

Video Ads

Advertise on You Tube to stay ahead of your competitors

Mobile Ads

Reach out to a wider audience with varied interests and demographics

Our Execution Strategy

Personalized Ads Based On Grid Modeling

To start with, we break the audience into mutually exclusive, collectively exhaustive grids. Each grid combined with an interest represents a persona type.

Then we map the persona grids with various creatives to generate an exhaustive experiment list of various permutations and combinations.

  • Gender: Male
  • Age: 18 to 34
  • Location: Delhi NCR
  • Interest: Mobile Phones
personalized ads
Mobile Apps and advertisements

Testing Various Hypothesis On Dynamic Product Ads

Persona: Mobile Phone Lovers

Once we define the persona grids, we build dynamic product ads for each of the products that a person might be interested in.

Each ad tests a hypothesis and we validate what is working, and what not, based on the numbers that we record in our analytics tools and dashboards.

Dynamic Ad Optimization Based On Quality Index: Our Proprietary Methodology

We are the pioneers in the field of defining the one performing KPI that takes into account all the digital media marketing objectives and accordingly helps you optimize the performance of your media buying investments.

Our cutting-edge technology has enabled us to develop the QUALITY INDEX metric using machine learning that will give our clients the edge they require.


Case Studies

UrbanClap – Success Story

We managed to reduce the cost per app install by 22% via high-end persona research and ad automation using Adbytzz

Edureka – Success Story

A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.

Goodearth – Success Story

First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.

Don’t Take Our Word for It

niit testimonial

“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”

urbanclap testimonial

“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”

edureka testimonial

Using ET Media Labs’ their tools and technologies we were able to scale up the performance of our paid channels by 240%, in a cost-effective manner.

Latest Blog Posts

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We contact you about our relevant products and services only.



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