Search Engine Marketing

Our Man -cum- Machine approach can not only manage your account, but also analyze & improve your Ads performance significantly through Machine-learned Ad automation and ensure success on every digital advertising channel!

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Are you finding it difficult to increase your Digital presence and Acquire customers?

Ad Channels To Leverage

Social Ads

Advertise your Brand on Facebook, Twitter, Google+ and Linkedin

Search Ads

Advertise via Google, Bing & Yahoo Search Ads to boost your traffic and sales

Display Ads

Get relevant visitors to your website through Google Display Ads

Retargeting Ads

Bring back 97% of your visitors and obtain high conversion rates

Video Ads

Advertise on You Tube to stay ahead of your competitors

Mobile Ads

Reach out to a wider audience with varied interests and demographics

Our Execution Strategy

Personalized Ads Based On Grid Modeling

To start with, we break the audience into mutually exclusive, collectively exhaustive grids. Each grid combined with an interest represents a persona type.

Then we map the persona grids with various creatives to generate an exhaustive experiment list of various permutations and combinations.

  • Gender: Male
  • Age: 18 to 34
  • Location: Delhi NCR
  • Interest: Mobile Phones
personalized ads
Mobile Apps and advertisements

Testing Various Hypothesis On Dynamic Product Ads

Persona: Mobile Phone Lovers

Once we define the persona grids, we build dynamic product ads for each of the products that a person might be interested in.

Each ad tests a hypothesis and we validate what is working, and what not, based on the numbers that we record in our analytics tools and dashboards.

Dynamic Ad Optimization Based On Quality Index: Our Proprietary Methodology

We are the pioneers in the field of defining the one performing KPI that takes into account all the digital media marketing objectives and accordingly helps you optimize the performance of your media buying investments.

Our cutting-edge technology has enabled us to develop the QUALITY INDEX metric using machine learning that will give our clients the edge they require.

EasyInsights

Our Clients

Case Studies

UrbanClap – India’s Largest Marketplace for Local Services

10x increase in the online revenue generated over a period of three years.

Edureka – India’s Leading Live Instructor-Led Courses Portal

Built custom attribution model to increase online revenue by 240% in 3 months

Goodearth – Stylish Sustainable Luxury Retail

10x increase in the online revenue generated over a period of three years.

Don’t Take Our Word for It

niit testimonial

“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”

urbanclap testimonial

“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”

edureka testimonial

Using ET Media Labs’ their tools and technologies we were able to scale up the performance of our paid channels by 240%, in a cost-effective manner.

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We help businesses worldwide, so get in touch!

We help businesses worldwide, so get in touch!