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Helped improve the quality of online generated leads by 67%
NGuru wanted to market its School Learning Solutions like interactive classrooms, education resource planning, skills improvement aids, etc across pan India. To start with, they had requested for a strategy to reach out to the key decision makers of major educational institutions ranging from schools to universities and get high quality leads. They also wanted to build brand equity in the industry.
We managed to reduce the cost per app install by 22% via high-end persona research and ad automation using Adbytzz
A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.
First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.
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