ET Medialabs Webinar
ET Medialabs Logo


How do you make use of your data to drive E-COMMERCE ROI on Online Ads in the best way? Take a sneak peek at 10 Digital Growth Analyses used by industry leaders.

28 May | 12 pm | 1 hour

Batch Size: 25

Level – Intermediate to Advance


Lalit Panigrahi

VP, ET Medialabs

Meet Lalit Panigrahi

I have consulted 50+ companies for driving digital growth including some of India’s most sophisticated companies such as Lenskart, Edureka, Goodearth, Urban Company, Limeroad, Blinkit, Satyapaul, etc. — plus many traditional enterprises and funded startups.

We have an 80 member team, mostly IIT/IIM Alumni, which helps us be at the top of our game!

We have religiously ensured that our clients get great results by increasing profits and not simply traffic or sales, as evidenced by over 100s of client testimonials, many of which describe how our in-depth analyses doubled their sales in record time

Given our team’s experience, we as a company precisely know the pain points most digital marketers face and the byproduct of which is our state of the art Digital Analytics SaaS platform

Who should attend?

IMPORTANT: This is NOT another boring webinar about growth

See if you like to listen to lectures or presentations, then this is NOT for you.

If instead you are STRIVING TO GROW YOUR BUSINESS BY BEING TRULY DATA-DRIVEN, then this is the online webinar you’ve been waiting for.

Ideally, it’s meant for professionals that are responsible for the growth of your e commerce venture and are doing more than $1 Million Annual Revenue. viz.,

and is looking forward to scale rapidly.

We are handing out a Webinar that allows digital businesses just like yours to see how you compare to other advertisers with respect to best practices on Digital Growth Analytics.

Exciting growth hacking secrets for your advertising efforts is waiting for you.

Why should you take out time and
come listen to this topic?

We are going to share with you 10 Digital Growth Analyses used by your industry leaders for driving maximum ROI from your website or app along with certain other best practices for setting up a robust digital analytics foundation. May be you are already doing a few of them, but the ones that you have missed could be really powerful and insightful and help you unlock growth

And many more

Right here we will say, you’re getting an UNFAIR ADVANTAGE! Yes, you read right.

And it’s like a time machine and the sooner you implement these, you’re going to gain faster something that others would eventually get to do later.

Still wondering if it’s worth your time?


Using ‘First-click Attribution Model’ and ‘Custom Optimization KPIs’, we could see a 70% spike in monthly transactions and 11% lift in ROI on Facebook Ads.


Dynamic Ad-Audience Personalization’ for users at different steps of the e-commerce funnel led to a 60% drop in CAC while maintaining scale on GDN Ads.


Using ‘Ad Automation Scripts’ which optimized campaigns multiple times a day, Blinkit saw CPI reduction by 72% and thereby, led to ‘Cost per Order’ slashed by 69%.

And many more
Yeah, think twice before leaving this page!

90% CMOs later realise that they are looking at the wrong data most of the time. Time is ticking!

After the Webinar, you can AMA!

AMA stands for Ask Me Anything. It gives the attendees the opportunity to ask questions to the host and receive answers asynchronously. This helps the collective group in several ways: