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Interconnect AdWords, Google Analytics and CRM
Easy Insights collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.
Custom Attribution Modelling
Track the entire user journey from impression to its final conversion using user-level data in first-click, last-click, any-click or any other custom attribution model. Superior Analytics on Conversion track, identifying the common pattern that the audience follows.
Page view counts are popular because they are easy to report, but ultimately cannot tell you how engaged your visitors are. Easyinsights lets you measure the entire funnel to define and monitor custom KPIs and their alerts. Based on these KPIs Easyinsights manages creative and audience rotation.
Optimise the KPIs in real-time
Easyinsights funnel lets you graphically see how your entire marketing efforts are drilling down into your end objective. It lets you identify benchmarks that require optimization.
Suppose you are an e-commerce company, with Easyinsights, you can break the user journey into steps such as – total users, unbounced users, cart ads, transactions and optimize cost per add-to-cart, and drive app-installs.
A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.
First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.
Monitoring the performance of the content is what primarily differentiates Content Writing from Content Marketing. Tracking the sources can be
Evaluating ad performance is crucial when managing multiple platforms. The evaluation also requires an understanding of the customers’ channel preferences.
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