Real-time view of your Marketing Data

Connecting all your data, normalising it into a central data warehouse and then using machine & AI to churn out useful prescriptions

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Missing out on a huge competitive edge with these Unanswered questions?

True ROI your ads are actually giving?

Impact of your sales incentive structure and its optimization?

Audiences on Facebook to target?

Your business growth in the next three months?

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How our Product Works

Interconnect AdWords, Google Analytics and CRM

Easy Insights collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.

Custom Attribution Modelling

Track the entire user journey from impression to its final conversion using user-level data in first-click, last-click, any-click or any other custom attribution model. Superior Analytics on Conversion track, identifying the common pattern that the audience follows.

Custom KPIs

Page view counts are popular because they are easy to report, but ultimately cannot tell you how engaged your visitors are. Easyinsights lets you measure the entire funnel to define and monitor custom KPIs and their alerts. Based on these KPIs Easyinsights manages creative and audience rotation.

Optimise the KPIs in real-time

Easyinsights funnel lets you graphically see how your entire marketing efforts are drilling down into your end objective. It lets you identify benchmarks that require optimization.

Suppose you are an e-commerce company, with Easyinsights, you can break the user journey into steps such as – total users, unbounced users, cart ads, transactions and optimize cost per add-to-cart, and drive app-installs.

Our Clients

Don’t take our word for it

“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”

“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”

Using ET Media Labs’ their tools and technologies we were able to scale up the performance of our paid channels by 240%, in a cost-effective manner.

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