Interconnect AdWords, Google Analytics and CRM
Easy Insights collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.
Custom Attribution Modelling
Track the entire user journey from impression to its final conversion using user-level data in first-click, last-click, any-click or any other custom attribution model. Superior Analytics on Conversion track, identifying the common pattern that the audience follows.
Page view counts are popular because they are easy to report, but ultimately cannot tell you how engaged your visitors are. Easyinsights lets you measure the entire funnel to define and monitor custom KPIs and their alerts. Based on these KPIs Easyinsights manages creative and audience rotation.
Optimise the KPIs in real-time
Easyinsights funnel lets you graphically see how your entire marketing efforts are drilling down into your end objective. It lets you identify benchmarks that require optimization.
Suppose you are an e-commerce company, with Easyinsights, you can break the user journey into steps such as – total users, unbounced users, cart ads, transactions and optimize cost per add-to-cart, and drive app-installs.
E-Commerce is on the move. In the fast-changing landscape of E-commerce, there’s a need to take quick decisions based on
You know how marketers can select audiences to advertise their services, based on their list of goals. In the same