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Search Demand Analysis (Keyword Research)
Demand analysis is a study we conduct to analyze the existence of a substantial search demand for your products/services. Given the other details like the number of competitors, size of competitors in a Geo-location etc it helps to decide the capability of your website to generate enough relevant traffic.
User experience is increasingly becoming more & more important for SEO. We focus on improving user engagement (bounce rate, comments, reviews, ratings, social sharing), device (mobile vs desktop) compatibility, speed, system security etc for the website.
Building Holistic Digital Landscape
Digital presence of a business goes beyond an effective website. We help you to put requires focus on search friendliness of Local business directories, Social Profiles, You Tube Videos, Slideshare PPTs, Images & other digital assets.
In-system Technical Improvements
Technical SEO focus on improving search crawlability optimization, search engine index optimization, resolving in-system errors (4XXs, 5XXs etc), effective internal linking, information architecture optimization.
Content Strategy for SEO emphasizes on efficient addressal of user search demand. We help you build content on topics people are looking for. It also focuses on building link worthy content creation.
Digital PR, Brand Outreach & Link Building
Strength of a brand (domain) is the most critical ranking factor. Even though search engines have evolved considerably in the assessment of the strength of a domain name, the contextually relevant links earned from trusted websites still form the core of it.
A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.
First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.
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