Wondering how much are we going to cost you. Well thats a valid concern. Quick Price Calculator (Takes less than 10 seconds)

Just show laser-targeted ads to your potential customers on social and save on ad waste

No matter what your campaign objective is, we can help you extract the maximum returns on your ad spend using our proprietary tools. Also, being a Facebook Marketing Partner, we can help you achieve rapid growth while maintaining your ROI.

Not many home-grown companies can boast of top tier partnership with the two major platforms under the belt

Benefits

Ads Automations

Access to Facebook and Google APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results

Intent Based Optimization

Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.

Cross Funnel Optimization

We compare the performances across various funnels and then split the media buying so that we get the lowest CPA. Using in-house tools we do dynamic budget allocation.

Qualitative Optimization

Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling

Personalized Ads

We will be simultaneously promoting various audiences and multiple creative and will map the best performing campaign to the audience and scale on the best performing campaigns

Real Time Reporting

Maintaining transparency, we allow our clients to track the progress anytime & anywhere. We have designed products like Easyinsights for stiched reporting.

Our Clients

Our Clients

jaypore
grofers
amity
niit
edureka
urbanclap
goodearth
satyapaul
ketto
shuttl
tumi
cuemath

What's your sector?

E-Commerce

Advertise your products to potential new users on social media and nurture them for purchases in a ziffy.

Primary KPIs

   Cost per Sale

   No. of weekly Sales

   LTV/CAC

Mobile Apps

Implement a holistic digital strategy focused on maximizing quality app installs and end conversions

Primary KPIs

   Cost per Install

   No. of weekly Installs

   Post install Conversions

B2C Lead Generation

Target high-converting users to your website/landing pageen/enquiry-forms and generate relevant leads

Primary KPIs

   Cost per Lead

   No. of weekly Leads

   CAC 

B2B Lead Generation

Determine worthiness of leads by attaching scoring to them based on their interest in your products through BD feedback loop.

Primary KPIs

   Cost per Lead

   No. of weekly Leads

   CAC

Leverage our Expertise

homepage_community_agency.svg

Grown

40+

Fashion Websites

homepage_community_agency.svg

Grown

20+

Education Portals

homepage_community_agency.svg

Grown

10+

Food Startups

homepage_community_agency.svg

Grown

15+

Healthcare Businesses

homepage_community_agency.svg

IIT/IIM

Alum Venture

homepage_community_agency.svg

55+

Team Size

homepage_community_agency.svg

2

Proprietary Products

homepage_community_agency.svg

Partner

Ecosystem

Leverage our Expertise

homepage_community_agency.svg

Grown

40+

Fashion Websites

homepage_community_agency.svg

Grown

20+

Education Portals

homepage_community_agency.svg

Grown

10+

Food Startups

homepage_community_agency.svg

Grown

15+

Healthcare Businesses

homepage_community_agency.svg

IIT/IIM

Alum Venture

homepage_community_agency.svg

55+

Team Size

homepage_community_agency.svg

2

Proprietary Products

homepage_community_agency.svg

Partner

Ecosystem

See how we delivered a transaction lift of 70% as we targeted and defined custom KPIs for a high-end luxury retail firm, GoodEarth!

You can only go so far on gut feelings.​ When I came to Good Earth, we were using data, but it was very early stage. To be a high-growth company, we needed to put ourselves in a position where data and analytics would actually drive our Decision-making.”

– Sanya | Digital Lead, Good Earth

Our Execution Strategy

Exhaustive Audience Research

We will deploy a special grid modelling methodology to map the audiences with the right creative lines of communication. This helps us create a huge number of audience segments based on soft and hard parameters.

– Hard parameters include, Gender, Age, Location, etc. The accuracy of Hard Parameters is 100% and can thus be used for extremely precise targeting.

– Soft Parameters include User Interests, User Behaviours, etc.

The audience segments that we create are mutually exclusive as far as possible, so that any overlapping is avoided and results can be measured for each of them. This enables us to eliminate any external factors and identify the right set of parameter on which we can maximize the ROI from the campaigns.

Truly Data-Driven Social Ad Management

Following the insights and data collected across the social platforms including Facebook and Instagram, we take decisions regarding distribution of budget into different audience buckets and creative LOCs and then dynamically rotate the ads to counter Ad Fatigue.

We customise algorithms personalised to your account funnel benchmarks and automate optimization to ensure continued performance and minimized ad waste.

Our proprietary ad-tech tool Adbytzz plays an instumental role in scaling our client delivery efforts when it comes mass scale ad uploading.

Campaign Optimisation and Reaching the People based on their funnel step

Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We use our proprietary tool Easyinsights to monitor real-time to avoid wastage.

We shall focus on increasing your quality traffic and retargeting them as per their buying intent. Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> conversions
● Direct Ads -> Landing page (with no conversions in a particular time frame) -> Retargeting Ads ->conversions

Custom Attribution

We figure out how different attribution models impact the valuation of your marketing channels and thereafter, campaigns, audiences and ads. For e.g., a channel that predominantly initiates conversion paths will have a higher Conversion Value according to the First Interaction attribution model than it would according to the Last Interaction attribution model.

Advanced Reporting and Insights

Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.

Case Studies

UrbanClap – Success Story

We managed to reduce the cost per app install by 22% via high-end persona research and ad automation using Adbytzz

Edureka – Success Story

A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.

Goodearth – Success Story

First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.

Latest Blog Posts

Start Growing With ET Medialabs Today

We help businesses worldwide, so get in touch!

 

 

 

 

We contact you about our relevant products and services only.

 

 

 

We contact you about our relevant products and services only.

 

mus

Would you like to discuss something with ET Medialabs Team?

Drop in your contact details so we can get in touch with you.

[contact-form-7 404 "Not Found"]

AGENCY FEE CALCULATOR

Estimated Cost:

75K