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Your one stop for all Performance Marketing Updates, Analyses and Learnings

Unexpected Ways to Enhance User Experience with Analytics

February 28, 2019 Blog, Digital Analytics, Google Analytics

In today’s digital era we’ve entered the age where empowered consumers are shaping the business strategy. Businesses are riding high

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Shortcomings and Solutions of Tracking on Web Analytics

February 26, 2019 Custom Reporting & Dashboarding, Digital Analytics, Google

61% of marketing decision makers struggled to access/ integrate the data they needed, in 2016. Web analytics tools often fail

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Sampling in Google Analytics – Points to Remember

January 09, 2019 Blog, Digital Analytics, Google, Google Analytics

When managing a large amount of data, simple processes like sampling can help you a long way. To avoid any

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Making best use of Google Ad Scripts

November 03, 2018 Blog, Digital Analytics, Google

“The early bird gets the first worm, but the wisest bird gets the fastest one.” Scripts are like an extra

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Email Tracking In Google Analytics

October 23, 2018 Blog, Digital Analytics, Google

Google Analytics (GA) is conventionally used to track customer use and engagement on a website, but it comes to as

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ET Medialabs Facebook Hygiene

5 Quick FB Ads Analyses that can save you tonnes of Money in Ad wastage!

October 16, 2018 Blog, Digital Analytics, Facebook

Facebook has provided plethora of targeting options which help advertisers reach the closest audience to their actual TG. Advertisers use

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Hire the Right Digital Agency - Ultimate Cheat-Sheet on how to hire the right Digital Agency for your brand

Ultimate Cheatsheet For Hiring RIGHT Performance Marketing Agency

September 07, 2018 Blog, Digital Analytics, Digital Marketing

Organizations which have resorted to outsourcing their digital marketing efforts have a lot to consider before going all out for

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