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Research on Keywords, Lead Forms and Ad Units
Current and previously-run campaigns are studied, analyzing your business intent and lead generation strategies.
For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. The clustering is done such that the keywords closely matching to each other are grouped together in one cluster.
The performance of creatives is then closely observed and accordingly, the budgets are dynamically distributed across them, so that we extract optimal ad performance.
Ad Unit Personalization and Landing Page Optimization
For Facebook and Display, we map the creatives to the relevant audience personas and personalize them for better conversions.
Conversion is all about landing pages catching the maximum number of eyeballs and serving the exact purpose of the search. We monitor user behavioral response and suggest changes to optimize the page content accordingly.
Insightful API based Reporting
Are you seeing your leads fluctuate every month, making it hard to maintain your lead rate? We build custom reporting for you.
Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.
Lead Scoring is an artificial intelligence powered methodology used to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in your products or services through sales – marketing feedback loop mechanism
A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.
First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.
10x increase in the online revenue generated over a period of three years.
Facebook has provided plethora of targeting options which help advertisers reach the closest audience to their actual TG. Advertisers use
After the ecommerce boom, even the offline giants have started testing their waters in Online space. Every business is dependent
In an Adwords account, the overview page provides a top-level view of your Ads account and campaign performances. It gives
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