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B2B Lead Generation

We use superior analytics combined with proprietary algorithms and high end in-house tools to power our foolproof lead generation solution!

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Our Clients

See how we delivered a 70% bump in lead quality for NIIT as we Identified and Targeted distinguished user cohorts successfully

Ad Channels To Leverage

Social Ads

Advertise your Brand on Facebook, Twitter, Google+ and Linkedin

Search Ads

Advertise via Google, Bing & Yahoo Search Ads to boost your traffic and sales

Display Ads

Get relevant visitors to your website through Google Display Ads

Retargeting Ads

Bring back 97% of your visitors and obtain high conversion rates

Video Ads

Advertise on You Tube to stay ahead of your competitors

Mobile Ads

Reach out to a wider audience with varied interests and demographics

Our Execution Approach

Business Opportunity Analysis

We enquire and understand your Business goals to the core and the hurdles that came in the way of your sales incentives. This helps us plan insightful strategies by getting into your shoes.

Current and previously-run campaigns are studied, analyzing your business intent and lead generation strategies.

personalization
Search Engine Optimization

Research on Personas, Keywords, Lead Forms and Ad Units 

Our primary focus is to identify the target persona based on the reports generated by the previously-run campaigns and the goals you define.

For Google Search, an exhaustive list is formulated after carefully collating data and consequently drawing patterns from search trends and search volumes.

The performance of creatives is then closely observed and accordingly, the budgets are dynamically distributed across them, so that we extract optimal ad performance.

Execution based on Research

For Facebook and Display, we map the creatives to the relevant audience personas and personalize them for better conversions.

Using our product Adbytzz, keywords are created and ads are personalized quite exhaustively to improve quality score using machine learning as well as qualitative inputs in no time.

We also monitor user behavioral response and suggest changes to optimize the landing page content accordingly.

Customized ad design
Dashboards and Insights

Insightful API based Monitoring and Reporting

Are you seeing your leads fluctuate every month, making it hard to maintain your lead rate? We build custom reporting for you.

Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.

Lead Scoring

Lead Scoring is an artificial intelligence powered methodology used to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in your products or services through sales – marketing feedback loop mechanism

leadscoring

Case Studies

Edureka – Success Story

A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.

Goodearth – Success Story

First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.

UrbanClap – India’s Largest Marketplace for Local Services

10x increase in the online revenue generated over a period of three years.

ZO Rooms

The hotel aggregator used “Adbytzz”- ET Medialabs’ flagship tool to drive both App Installs and increase Bookings via the App

Don’t Take Our Word for It

niit testimonial

“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”

urbanclap testimonial

“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”

edureka testimonial

Using ET Media Labs’ their tools and technologies we were able to scale up the performance of our paid channels by 240%, in a cost-effective manner.

Latest Blog Posts

Hire the Right Digital Agency - Ultimate Cheat-Sheet on how to hire the right Digital Agency for your brand
Google Adwords Implement changes within the Adwords Overview page Online Advertising Company in Delhi ET Medialabs

We help businesses worldwide, so get in touch!

We help businesses worldwide, so get in touch!

 

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