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Mobile Apps

We fuse data science and a self-learning mechanism to ensure best quality app installs!

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Our Clients

Ad Channels To Leverage

Social Ads

Advertise your Brand on Facebook, Twitter, Google+ and Linkedin

Search Ads

Advertise via Google, Bing & Yahoo Search Ads to boost your traffic and sales

Display Ads

Get relevant visitors to your website through Google Display Ads

Retargeting Ads

Bring back 97% of your visitors and obtain high conversion rates

Video Ads

Advertise on You Tube to stay ahead of your competitors

Mobile Ads

Reach out to a wider audience with varied interests and demographics

Our Execution Approach

Business Opportunity Analysis

We enquire and understand your Business goals to the core and the hurdles that came in the way of your sales incentives. This helps us plan insightful campaigns by getting into your shoes.

Current and previously-run campaigns are studied, analyzing your business intent and app install strategies.

Search Demand Analysis
social

Research on App installs and Post-install Engagements

After mutually agreeing on goals and KPIs, we build an efficient mobile marketing strategy and discover which parts of your app people are using, and which parts are lying dormant.

Analytic tracking has the ability to show the different screens and paths users take when navigating throughout your app. Thus, it enables you to understand which parts of your app lead to conversions and how often, thereby helping you make informed decisions before campaign execution.

Customized Algorithm and its Execution

We customise algorithms, personalised to your account needs and automate rules to ensure continued performance and optimisation.

Lookalike targeting works well for apps with an existing user base as well as newly launched apps. We use automation tools to monitor real-time and target people that look like your most engaged users.

Our product, Adbytzz is integrated with all major mobile ad networks and real-time bidding exchanges (RTB), enabling us to place bids on individual ad impressions.

Customized algorithm and its execution
email marketing

Advanced Reporting and Insights

Managing app install campaigns across hundreds of channels, and ensuring best possible ROI on media spend is very difficult. Especially if the ad spends are high. We have direct access to Facebook and Google API, which enables us to automate media buying with intelligent and intuitive algorithms to increase your ROI by at least 40%.

We also build insights on the data collected for improved performance and better optimisation, using Easyinsights.

Augmenting Engagement and Conversions

We also focus on post-install engagement and analytics which the usual GA or FB platforms cannot provide you with. We take advantage of the precision of real-time bidding across the major RTB exchanges and mobile ad networks.

After a short testing period, we move you from a CPI to CPA pricing model.

Exhaustive User Research

Case Studies

Edureka – Success Story

A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.

Goodearth – Success Story

First-click Attribution Modelling played a major role in acquisition campaigns as AOV of Goodearth’s products is on the steep side.

UrbanClap – India’s Largest Marketplace for Local Services

10x increase in the online revenue generated over a period of three years.

Don’t Take Our Word for It

niit testimonial

“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”

urbanclap testimonial

“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”

edureka testimonial

Using ET Media Labs’ their tools and technologies we were able to scale up the performance of our paid channels by 240%, in a cost-effective manner.

Latest Blog Posts

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We help businesses worldwide, so get in touch!

We help businesses worldwide, so get in touch!

 

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