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Business Opportunity Analysis
We enquire and understand your Business goals to the core and the hurdles that came in the way of your sales incentives. This helps us plan insightful campaigns by getting into your shoes.
Current and previously-run campaigns are studied, analyzing your business intent and app install strategies.
Research on App installs and Post-install Engagements
After mutually agreeing on goals and KPIs, we build an efficient mobile marketing strategy and discover which parts of your app people are using, and which parts are lying dormant.
Analytic tracking has the ability to show the different screens and paths users take when navigating throughout your app. Thus, it enables you to understand which parts of your app lead to conversions and how often, thereby helping you make informed decisions before campaign execution.
Customized Algorithm and its Execution
We customise algorithms, personalised to your account needs and automate rules to ensure continued performance and optimisation.
Lookalike targeting works well for apps with an existing user base as well as newly launched apps. We use automation tools to monitor real-time and target people that look like your most engaged users.
Our product, Adbytzz is integrated with all major mobile ad networks and real-time bidding exchanges (RTB), enabling us to place bids on individual ad impressions.
Advanced Reporting and Insights
Managing app install campaigns across hundreds of channels, and ensuring best possible ROI on media spend is very difficult. Especially if the ad spends are high. We have direct access to Facebook and Google API, which enables us to automate media buying with intelligent and intuitive algorithms to increase your ROI by at least 40%.
We also build insights on the data collected for improved performance and better optimisation, using Easyinsights.
Augmenting Engagement and Conversions
We also focus on post-install engagement and analytics which the usual GA or FB platforms cannot provide you with. We take advantage of the precision of real-time bidding across the major RTB exchanges and mobile ad networks.
After a short testing period, we move you from a CPI to CPA pricing model.
We managed to reduce the cost per app install by 22% via high-end persona research and ad automation using Adbytzz
A foolproof, revamped Keyword Structure in conjunction with the right attribution mix was implemented to scale up sales.
We have traffic coming from multiple sources to the website/Landing page like Ads, Mailers, Organic, Social handles, Blogs and more.
What is the kind of work that I would be doing? Digital Analytics: Data has become the lifeblood of hyper growth
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