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Your one stop for all Performance Marketing Updates, Analyses and Learnings

dynamic-ad-audience-personalization-to-unlock-e-commerce-growth

‘Dynamic Ad-Audience Personalization’ to unlock E-Commerce growth

June 20, 2020 Digital Marketing, e-commerce

Summary A completely refurbished audience intelligence in conjunction with dynamic ad personalization for users at different steps of the e-commerce

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measuring-the-serp-visibility-index-importance-FI

Measuring the SERP Visibility Index and its Importance

May 22, 2020 Blogs

I will start this with a cliché – We are in an age of information overload!  This probably isn’t the

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SamplinginGA2-01

How Sampling in GA takes your business decisions in the wrong direction?

January 17, 2020 Blogs, Digital Marketing

Sampling as a subject is not that agonizing instead is a life saver jacket when dealing with an oceanic amount

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LandingPage-01

Now track down the performance and health of your Landing Pages

June 28, 2019 Blogs, Digital Marketing

A landing page is one of the most substantial factors in generating conversions from your ad campaigns. The new feature

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Facebook-New target audience-ET Medialabs Performance Marketing and Analytics Agency

New Targeting Audience on Facebook- The new Inventory Filter

June 28, 2019 Blogs, Digital Marketing

Recently, Facebook came up with a new targeting policy, which is believed to have a colossal impact on the digital

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ET Medialabs Customattribution-01

Why custom attribution modelling is a must for online advertisers?

June 28, 2019 Blogs, Digital Marketing

So, before diving deeper into our topic, let’s learn what is meant by an attribution model. As the attribution model

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utm

All You Need to Know About UTM Tags in Your Campaigns

March 14, 2019 Google

Monitoring the performance of the content is what primarily differentiates Content Writing from Content Marketing. Tracking the sources can be

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Blogs26feb-07

Negative Keywords in SEM: Don’t Ignore Them!

March 13, 2019 Google, Marketing, SEM

As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too

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admanager

How to Use Business Manager to Share Facebook ad Account Access?

March 08, 2019 Facebook

Facebook ads have emerged as one of the most effective marketing platform even for small business owners. Facebook Business Manager

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google-display-network-etmedia

Effective Targeting Methods for Google Display Network

March 06, 2019 Display, Native and Video Advertising, Google, Google Ads

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