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Your one stop for all Performance Marketing Updates, Analyses and Learnings

What the digital world would be like with Apple’s App Transparency Tracking framework in iOS 14?

April 27, 2021 Blogs, Digital Analytics

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The Power of Consumer Stories in Digital Marketing

February 16, 2021 Blogs, Digital Marketing, Marketing

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The Top 7 Benefits of Using PPC Marketing

October 22, 2020 Digital Marketing, Facebook, Google, SEM

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Top 10 SEO Growth Hacks To Double Your Traffic

October 21, 2020 Blogs

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‘Dynamic Ad-Audience Personalization’ to unlock E-Commerce growth

June 20, 2020 Digital Marketing, e-commerce

Summary A completely refurbished audience intelligence in conjunction with dynamic ad personalization for users at different steps of the e-commerce

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Measuring the SERP Visibility Index and its Importance

May 22, 2020 Blogs

I will start this with a cliché – We are in an age of information overload!  This probably isn’t the

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How Sampling in GA takes your business decisions in the wrong direction?

January 17, 2020 Blogs, Digital Marketing

Sampling as a subject is not that agonizing instead is a life saver jacket when dealing with an oceanic amount

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Now track down the performance and health of your Landing Pages

June 28, 2019 Blogs, Digital Marketing

A landing page is one of the most substantial factors in generating conversions from your ad campaigns. The new feature

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Facebook-New target audience-ET Medialabs Performance Marketing and Analytics Agency

New Targeting Audience on Facebook- The new Inventory Filter

June 28, 2019 Blogs, Digital Marketing

Recently, Facebook came up with a new targeting policy, which is believed to have a colossal impact on the digital

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ET Medialabs Customattribution-01

Why custom attribution modelling is a must for online advertisers?

June 28, 2019 Blogs, Digital Marketing

So, before diving deeper into our topic, let’s learn what is meant by an attribution model. As the attribution model

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