= Mobile Apps - ET Medialabs

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Our Clients


Ad Channels To Leverage

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Search Ads

Advertise via Google, Bing & Yahoo Search Ads to boost high intent traffic for capturing lowest hanging sales


Display Ads

Leverage relevant users from machine curated placements to scale up your sales to next level

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Retargeting Ads

Bring back 97% of your visitors and obtain high conversion rates


Social Ads

Help your most awaited customer discover you on Facebook and Instagram


Video Ads

Advertise on You Tube to stay ahead of your competitors


Mobile Ads

Reach out to a wider audience with varied interests and demographics

Read how we managed to reduce UrbanCompany’s cost per app install by 22% via high-end persona research and ad automation using our proprietary tool Adbytzz.

Our Execution Approach

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Business Opportunity Analysis

We enquire and understand your Business goals to the core and the hurdles that came in the way of your sales incentives. This helps us plan insightful campaigns by getting into your shoes.

Current and previously-run campaigns are studied, analyzing your business intent and app install strategies.

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Research on App installs and Post-install Engagements

After mutually agreeing on goals and KPIs, we build an efficient mobile marketing strategy and discover which parts of your app people are using, and which parts are lying dormant.

Analytic tracking has the ability to show the different screens and paths users take when navigating throughout your app. Thus, it enables you to understand which parts of your app lead to conversions and how often, thereby helping you make informed decisions before campaign execution.

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Customized Algorithm and its Execution

We customise algorithms, personalised to your account needs and automate rules to ensure continued performance and optimisation.

Lookalike targeting works well for apps with an existing user base as well as newly launched apps. We use automation tools to monitor real-time and target people that look like your most engaged users.

Our product, Adbytzz is integrated with all major mobile ad networks and real-time bidding exchanges (RTB), enabling us to place bids on individual ad impressions.

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Advanced Reporting and Insights

Managing app install campaigns across hundreds of channels and ensuring the best possible ROI on media spends can get complicated at times, especially when the ad spends are particularly high. This is where our direct access to Facebook and Google APIs gives us an edge, as it enables us to automate media buying with intelligent and intuitive algorithms to increase your ROI by at least 40%.

We also build insights on the data collected for improved performance and better optimisation, using Adbytzz.

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Augmenting Engagement and Conversions

We also focus on post-install engagement and analytics which the usual GA or FB platforms cannot provide you with. We take advantage of the precision of real-time bidding across the major RTB exchanges and mobile ad networks.

After a short testing period, we move you from a CPI to CPA pricing model.

If you want to improve your ad performance – to dramatically improve your ROI, Conversion rate and profits, then claim your 1 Hr FREE (for limited time) Ad Strategy session.

Case Studies

Mamaearth-Success Story (Website)

Strategising Growth through Analytics: Improving overall system efficiency for Mamaearth

Slurrp Farm – Success Story

Getting it ROIght through Growth Advertising for Slurrp Farm

Urban Company – Success Story

2X Scale In a Quarter While Keeping CAC Under Guardrail Across Several Categories

Don’t Take Our Word for It

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“The team at ET Medialabs was a delight to work with. Their data-led approach, top-notch standardized reporting, and sharp analysis made the launch of Kapiva’s Skin Foods a success. With them, we were also able to build strong awareness for the brand.”

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“Their sharp data-led approach and intrinsic understanding of performance marketing channels has helped us in acquiring quality customers and scaling up our marketing efforts.”


“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”

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“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”

What you should do now

Free Ad Strategy

Compare to other advertisers with similar spends, see what’s wrong with your accounts, and what kind of results you can expect if you implement specific changes. Take our $500 FREE (for a Limited Time) Ad Strategy Session.

Hire us

If you are already convinced with our value offering and thinking of hiring us for managing your Paid Digital and Analytics, then request next steps. Our friendly staff will evaluate how we can best help you.