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Your one stop for all Performance Marketing Updates, Analyses and Learnings

Negative Keywords in SEM: Don’t Ignore Them!

March 13, 2019 Google, Marketing, SEM

As a newcomer to Google Ads, finding keywords might be a great deal. However, like many advertisers, if you too

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Ads not stitched to CRM? You are missing out on 50% Insights!

March 11, 2019 Custom Reporting & Dashboarding

Evaluating ad performance is crucial when managing multiple platforms. The evaluation also requires an understanding of the customers’ channel preferences.

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Effective Targeting Methods for Google Display Network

March 06, 2019 Display, Native and Video Advertising, Google, Google Ads

If you have opted for online Ads, Google Adwords is your best bet to reach a wide range of customers,

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Prepare for Google Average Position to Sunset in 2019

March 06, 2019 Display, Native and Video Advertising, Google

With the new metrics – “Impression (Absolute Top) %” and “Impression (Top) % – on the prominence of Ad, Google

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Leveraging True View of ROI through Facebook Offline Events

March 04, 2019 Facebook, Marketing, Social Advertising

As marketers, any information related to your target audience such as their preference, choice, orientation, education qualification, place of living

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Shortcomings and Solutions of Tracking on Web Analytics

February 26, 2019 Custom Reporting & Dashboarding, Digital Analytics, Google

61% of marketing decision makers struggled to access/ integrate the data they needed, in 2016. Web analytics tools often fail

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People Eye You on Mobile Facebook Ads, But Do They Convert?

February 15, 2019 Blog, Digital Marketing, Facebook, SEM

Almost 96% of social media marketers worldwide believe Facebook produces the best ROI, simply approving it as the most effective

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