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We use superior analytics combined with proprietary algorithms and high end in-house tools to power our foolproof lead generation solution!

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We help businesses generate B2C Leads

Boost Your Brand

We leverage machine learning to its maximum potential through our gamut of in-house as well as 3rd party tools that enables the right workflow process ensuring that our clients are profitable

Man + Machine Approach

Leverage machine learning to its maximum potential through our gamut of in-house as well as 3rd party tools that enable the right workflow process ensuring that our clients are profitable

Testing

Build interactive and conversational lead forms which perform. A number of different audiences are tested with multiple creatives and the responses are mapped so as to identify the factors which are driving the transactions.

Funnel Optimisation

We focus on the various steps of the funnel for drops and can assist you in reducing your Cart Abandonment Rate, Checkout Fallout Rate; thus improving your cart to checkout %

Are you seeing your leads fluctuate every month, making it hard to maintain your lead rate?

data driven

Ad Channels To Leverage

Social Ads

Advertise your Brand on Facebook, Twitter, Google+ and Linkedin

Search Ads

Advertise via Google, Bing & Yahoo Search Ads to boost your traffic and sales

Display Ads

Get relevant visitors to your website through Google Display Ads

Retargeting Ads

Bring back 97% of your visitors and obtain high conversion rates

Video Ads

Advertise on You Tube to stay ahead of your competitors

Mobile Ads

Reach out to a wider audience with varied interests and demographics

How we've helped successful brands

Our Execution Strategy

Landing Page Development, Optimization, Personalization

Conversion is all about landing pages catching maximum number of eye-balls. There is no way to define a perfect page content without user-behaviour data. To identify the right combination of phrases on any page, we test various permutations and combinations.

1. We personalize the content of a landing page per the ad copy from where a user has come.
2. Monitor their behavioural response and optimize the page content accordingly.
3. Prioritize and then, scale the ad campaign(s).

Ad Unit Designing and Personalization

We will basically come up with 2-3 lines of thoughts. Each line of thought is a different way to communicate one of the Key selling points of our offerings:

For each of these lines of thought, we will build 2-3 variations of the creative. And then we map these creatives to the relevant audience personas and personalize them for better conversions. The performance of the creative is then closely observed and accordingly the budgets are dynamically distributed across them, so that we extract optimal ad performance.

As learning is built going forward, we will keep coming up with new ideas and creatives to avoid Ad fatigue and keep the ads running at optimal efficiency.

Intelligent Keyword and Audience Research

For Google Search, an exhaustive list will be formulated after carefully collating data and consequently drawing patterns from search trends and search volumes. The clustering would be done such that the keywords closely matching to each other are grouped together in one cluster.

For Facebook and Display, we deploy a special grid modeling methodology to map the right audience with right creatives. This helps us create a huge number of audience segments based on soft and hard parameters.

Analytics Driven Ad management

An Ad Unit comprises of creatives and ad copies. The ad units & their mapping is uploaded across the right audiences and made live only after doing a Quality Check on every parameter.

Campaigns have different performance parameters on which the decision is taken. Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We would use automation rules to monitor real-time as necessary to avoid wastage.

Insightful API based Reporting

We build custom reporting for you.

Easyinsights, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.

Lead Scoring

Lead Scoring is a artificial intelligence powered methodology used to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in your products or services through sales – marketing feedback loop mechanism

Market Your Mind

Case Studies

Lovely Customer

Don’t Take Our Word for It

niit testimonial

“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”

urbanclap testimonial

“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”

edureka testimonial

Using ET Media Labs’ their tools and technologies we were able to scale up the performance of our paid channels by 240%, in a cost-effective manner.

Story Telling

Latest Blog Posts

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We help businesses worldwide, so get in touch!

We help businesses worldwide, so get in touch!

 

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