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Leverage GDN, Youtube & Native Ad Networks for additional scale

Don't limit yourself to Search and Social Networks. Customers can be grown from GDN, Youtube, Taboola, Outbrain, Columbia, Inuxu too.

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We are one of the top Premier Partner Agencies for both Google and Meta

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Our Clients

Our Clients


Our Focus

Although native advertising is a fairly new online phenomenon, it’s taken a stronghold on the online advertising industry. Native ads are highly engaging, and eminently suited to mobile, with a click through rate of up to 0.38% for premium native ads viewed on a smartphone. On desktop, the average CTR is 0.16% – half that of mobile, but way more than display ads as per 2018 research. Here the campaign objectives are not conversions but engagement:

Average Session Duration

Cost per engaged user

Bounce Rate

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“Their team is knowledgeable, responsive and committed to supporting our digital growth, making them invaluable partners…”


Ads Automations

Access to Ad Network APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results

Intent Based Optimization

Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.

Qualitative Optimization

Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling

Personalized Ads

We will be simultaneously promoting various audiences and multiple creative and will map the best performing campaign to the audience and scale on the best performing campaigns

Our Execution Strategy

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Exhaustive Audience Research

We deploy a special grid modeling methodology to map the audiences with the right creative lines of communication. This helps us create a huge number of audience segments based on soft and hard parameters.

– Hard parameters include Language, Location, Placements, etc. The accuracy of Hard Parameters is 100% and can thus be used for extremely precise targeting.

– Soft Parameters include User Interests, User Behaviours, etc.

The audience segments that we create are mutually exclusive as far as possible, so that any overlapping is avoided and results can be measured for each of them. This enables us to eliminate any external factors and identify the right set of parameter on which we can maximize the ROI from the campaigns.

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Data-Driven Social Ad Management

Following the insights and data collected across the Ad channels including GDN and Native, we take decisions regarding distribution of budget into different audience buckets and creative LOCs and then dynamically rotate the ads to counter Ad Fatigue.

We customize algorithms personalised to your account funnel benchmarks and automate optimization to ensure continued performance and minimized ad waste.

Our proprietary ad-tech tool Adbytzz plays an instumental role in scaling our client delivery efforts when it comes mass scale ad uploading.

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Campaign Optimisation and Reaching the People based on their funnel step

Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We use our proprietary tool Adbytzz to monitor real-time to avoid wastage.

We shall focus on increasing your quality traffic and retargeting them as per their buying intent. Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> conversions
● Direct Ads -> Landing page (with no conversions in a particular time frame) -> Retargeting Ads ->conversions

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Custom Attribution

We figure out how different attribution models impact the valuation of your marketing channels and thereafter, campaigns, audiences and ads. For e.g., a channel that predominantly initiates conversion paths will have a higher Conversion Value according to the First Interaction attribution model than it would according to the Last Interaction attribution model.

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Advanced Reporting and Insights

Adbytzz, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.

If you want to improve your ad performance – to dramatically improve your ROI, Conversion rate and profits, then claim your 1 Hr FREE (for limited time) Ad Strategy session.

Case Studies

Mamaearth-Success Story (Website)

Strategising Growth through Analytics: Improving overall system efficiency for Mamaearth

Slurrp Farm – Success Story

Getting it ROIght through Growth Advertising for Slurrp Farm

Urban Company – Success Story

2X Scale In a Quarter While Keeping CAC Under Guardrail Across Several Categories

Kapiva – Success Story

Driving Full Funnel Awareness For Kapiva’s Newly Launched Skin Foods Glow Mix.

Don’t Take Our Word for It

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“The team at ET Medialabs was a delight to work with. Their data-led approach, top-notch standardized reporting, and sharp analysis made the launch of Kapiva’s Skin Foods a success. With them, we were also able to build strong awareness for the brand.”

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“Their sharp data-led approach and intrinsic understanding of performance marketing channels has helped us in acquiring quality customers and scaling up our marketing efforts.”


“With them, ET Media Labs we’ve learned a lot about how people use our site and what stops them from trying our product.”

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“If you’re serious about getting the best results, then they are the number-one choice undoubtedly.”

What you should do now

Free Ad Strategy

Compare to other advertisers with similar spends, see what’s wrong with your accounts, and what kind of results you can expect if you implement specific changes. Take our $500 FREE (for a Limited Time) Ad Strategy Session.

Hire us

If you are already convinced with our value offering and thinking of hiring us for managing your Paid Digital and Analytics, then request next steps. Our friendly staff will evaluate how we can best help you.